Digital Marketing Manager (Thai Market)

UpGrowth HR Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

UpGrowth HR Sdn. Bhd. seeks a Marketing Strategist focused on Thailand to drive localization of Thai iGaming initiatives from its Kuala Lumpur base. You will refine market strategy, identify acquisition channels, and coordinate with HQ to ensure brand standards and data reporting are consistently applied.

The role requires native Thai, strong English, and experience in the Thai gray market. Mandarin and Cantonese skills are a plus to support cross-border reporting and partnerships.

Qualifications

• Thai language proficiency (native/fluent) is essential for copywriting and cultural nuance.
• Professional working proficiency in English and Mandarin for HQ reporting.
• Minimum 3–5 years in the 'Gray Market' industry targeting Thailand.
• Experience in grey area, iGaming, dating apps or crypto is welcome.
• Thai-Chinese background with Mandarin and Cantonese skills is a plus.

Responsibilities

• Market Strategy & Insights: analyze Thai iGaming trends, competitor moves and player behavior to refine localization.
• Performance Acquisition: hunt for and manage new acquisition channels.
• HQ Collaboration: work with the Head of Marketing at HQ to align local tactics with global brand standards and data reporting.

Skills

Thai language (native/fluent)

English (professional)

Mandarin (professional)

Cantonese (nice to have)

Market strategy

Acquisition & growth

HQ collaboration

Gray market experience (Thai)

iGaming knowledge

Copywriting (Thai)

Job description

JOB RESPONSIBILITIES:

1. Market Strategy & Insights: Deep-dive into Thai iGaming trends, competitor movements, and player behavior to refine our localized approach.




2. Performance Acquisition: Proactively hunt for and manage new acquisition channels.




3. HQ Collaboration: Work closely with the Head of Marketing at HQ to align local tactics with global brand standards, ensuring seamless communication of data and results.

JOB REQUIREMENTS:

1. Language Proficiency: * Thai: Native/Fluent (Essential for copywriting and cultural nuance).




2. English and Mandarin: Professional working proficiency (For HQ reporting).




3. "Gray Market" Expertise: Minimum 3-5 years of experience in the "Gray Market" industry specifically targeting the Thai market.




4. Experience in Grey area, igaming, dating apps or crypto industry is welcome




5. Thai Chinese will be great, can speak mandarin & Cantonese will be great.