Brand Executive, Senior

UpGrowth HR Sdn. Bhd.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

UpGrowth HR Sdn. Bhd. in Malaysia is seeking a seasoned Brand & Content Specialist to develop and execute integrated strategies across digital, social, email, and influencer channels for the local market.

You will plan, create, and oversee localized content (copy, visuals, video), ensure alignment with brand voice and regulatory standards, and manage calendars, campaigns, and influencer partnerships. Collaborate with design, CRM, and compliance teams to deliver consistent messaging and

Qualifications

• 3–5 years in brand, content or digital marketing.
• Strong portfolio of creative content and campaigns for Malaysia.
• Experience with content creation, social media management and basic analytics.
• Understanding of local regulations and cultural trends in i-gaming.

Responsibilities

• Develop and execute integrated brand & content strategies across digital, social, email, and influencer channels.
• Plan, create, and oversee localized content (copy, visuals, video) tailored for the target audience.
• Ensure all content aligns with brand voice, compliance standards, and cultural nuances.
• Manage content calendars, campaigns, and partnerships with influencers/affiliates.
• Analyze content performance and brand KPIs to optimize engagement and reach.
• Collaborate with design, CRM, and compliance teams to deliver consistent messaging.

Skills

Brand management

Content creation

Social media management

Analytics basics

Independent working

Tools

Analytics tools

Job description

JOB RESPONSIBILITIES:

• Develop and execute integrated brand & content strategies across digital, social, email, and influencer channels.

• Plan, create, and oversee localized content (copy, visuals, video) tailored for the target audience.

• Ensure all content aligns with brand voice, compliance standards, and cultural nuances.

• Manage content calendars, campaigns, and partnerships with influencers/affiliates.

• Analyze content performance and brand KPIs to optimize engagement and reach.

• Collaborate with design, CRM, and compliance teams to deliver consistent messaging.

JOB REQUIREMENTS:

• 3-5 years in brand, content, or digital marketing, preferably within i-gaming, sports betting, or digital entertainment.

• Strong portfolio showcasing creative content and campaign work for the Malaysian market.

• Experience with content creation, social media management, and basic analytics tools.

• Understanding of local regulations and cultural trends in i-gaming.

• Excellent command of English and Bahasa Malaysia (written and spoken).

• Able to work independently in a fast-paced environment.