Digital Marketing Manager (igaming)

WW Pragmatic Solutions; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

WW Pragmatic Solutions in Malaysia is seeking an experienced Marketing Manager to drive growth, strengthen our B2B brand, and generate high-quality leads. You will lead our digital marketing efforts across organic and paid channels, blending strategy, creativity, and data-driven decision making to hit revenue goals.

The role requires 5+ years in digital marketing (B2B, SaaS, or tech) and a Bachelor’s degree.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• 5+ years in digital marketing, preferably B2B, SaaS, or tech.
• Strong expertise in SEO, Google Analytics, Meta Ads, and performance marketing.

Responsibilities

• Develop data-driven campaigns to boost revenue and track ROI.
• Collaborate with Sales to generate, nurture, and convert qualified B2B leads.
• Manage site content, SEO (technical, on-page, backlinks) and social media to drive organic traffic.
• Plan and optimize paid ad campaigns on Meta and other digital platforms.
• Track performance metrics and provide actionable insights to guide the marketing team.

Skills

SEO

Google Analytics

Meta Ads

Performance marketing

Lead generation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Meta Ads

Job description

About the Role We are looking for an experienced Marketing Manager to drive our growth, strengthen our brand, and generate quality B2B leads. You will lead our digital marketing efforts—blending strategy, creativity, and analytics across organic and paid channels to hit revenue goals.

Key Responsibilities

Strategy & Growth: Develop data-driven campaigns to boost revenue, track ROI, and improve marketing ROI.

Lead Generation: Work with Sales to generate, nurture, and convert qualified B2B leads.

SEO & Content: Manage site content, SEO (technical, on-page, backlinks), and social media to drive organic traffic.

Paid Ads: Plan and optimize paid ad campaigns on Meta and other digital platforms.

Analytics & Leadership: Track performance metrics, report actionable insights, and guide the marketing team.

Requirements

Experience: 5+ years in digital marketing or marketing management (B2B, SaaS, or tech preferred).

Education: Bachelor’s degree in Marketing, Business, or a related field.

Skills: Strong expertise in SEO, Google Analytics, Meta Ads, and performance marketing.

Traits: Analytical, creative, collaborative, and thrives in a fast-paced environment.