Data-Driven Digital Marketing Executive (SEA Travel)

IbuyPC SDN BHD.; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Job summary

IbuyPC SDN BHD. is seeking a detail-oriented Digital Marketing Executive to monitor campaign performance and turn data into actionable insights. You will optimize SEO/SEM, analyze Google Ads and Analytics, and manage budgets to improve ROAS.

Experience with Meta Ads and Xiaohongshu policy compliance is preferred. You will oversee Malaysia and Singapore accounts and travel between both markets as required.

Qualifications

• Detail-oriented digital marketing professional.
• Experience monitoring SEO/SEM performance and website analytics.
• Familiarity with Google Ads and Google Analytics.
• Experience managing advertising budgets and measuring ROAS/ROI.

Responsibilities

• Monitor and analyze SEO and SEM performance (traffic, rankings, keywords, impressions, clicks, CTR, CPC, conversions).
• Review Google Ads and Google Analytics reports to assess campaign effectiveness and user behavior.
• Analyze Meta Ads performance (reach, engagement, CTR, CPC, CPM, leads, conversions, cost per result).
• Manage advertising budgets and track ROAS/ROI to improve efficiency.
• Prepare digital marketing performance reports and identify trends to optimize results.
• Ensure content and advertising comply with Xiaohongshu (XHS) policies and guidelines.
• Manage accounts in Malaysia and Singapore and travel between markets.

Skills

Digital marketing

Analytics

Campaign optimization

Budget management

Keyword research

Performance tracking

Tools

Google Ads

Google Analytics

Meta Ads

Job description

IbuyPC SDN BHD. is seeking a detail-oriented Digital Marketing Executive to monitor campaign performance and turn data into actionable insights. You will optimize SEO/SEM, analyze Google Ads and Analytics, and manage budgets to improve ROAS.

Experience with Meta Ads and Xiaohongshu policy compliance is preferred. You will oversee Malaysia and Singapore accounts and travel between both markets as required.