Digital Marketing Lead

SMJ Teratai Sdn Bhd; Johor Bahru; On-site; MYR 90,000 - 150,000; Full time

Job summary

SMJ Teratai Sdn Bhd is seeking a Digital Marketing Lead to strengthen our digital presence and drive measurable business growth across our platforms. You will oversee strategy, content, campaigns and online community engagement, leading a team to deliver performance-driven results.

The role requires a bachelor’s degree in marketing or related field and at least five years’ digital marketing experience, with strong SEO/SEM, social media, and analytics skills.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field
• At least five years of relevant digital marketing experience, preferably with team-management responsibilities
• Strong knowledge of social media marketing, content strategy, SEO and SEM
• Proven experience in planning and managing performance-driven digital campaigns
• Strong analytical skills with the ability to translate data into practical marketing strategies
• Creative, commercially minded and able to manage multiple campaigns and deadlines
• Good leadership, project-management and stakeholder-management skills
• Strong written and verbal communication skills in English and Bahasa Malaysia
• Experience in financial services, fintech, retail or other regulated industries will be an added advantage
• Familiarity with AI tools for content creation, campaign planning, analysis and marketing automation is preferred
• Proactive, customer-focused and results-oriented

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with the company’s business objectives.
• Plan and manage campaigns across social media, search engines, websites, email and other digital channels.
• Lead content planning and create engaging campaigns that strengthen brand awareness and customer engagement.
• Monitor campaign performance, analyse customer behaviour and optimise campaigns based on data and insights.
• Manage the company’s social media platforms and ensure consistent, professional and timely communication.
• Develop strategies to increase website traffic, lead generation, customer acquisition and conversion rates.
• Work closely with other departments to support product launches, promotions and corporate campaigns.
• Monitor market trends, competitors and emerging digital marketing opportunities.
• Ensure all marketing materials comply with company policies, brand guidelines and applicable regulatory requirements.
• Prepare monthly marketing reports, campaign analyses and recommendations for management.
• Lead and guide the marketing team to achieve departmental KPIs and campaign objectives.

Skills

Social media marketing

Content strategy

SEO

SEM

Analytics

Leadership

Campaign management

Data-driven decision making

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or related field

Tools

AI tools for content creation

Marketing automation

Job description

We are looking for a creative, data-driven, and commercially focused Digital Marketing Lead to strengthen our digital presence, enhance brand awareness, and drive measurable business growth.

The successful candidate will oversee the company’s digital marketing strategy, content, advertising campaigns and online community engagement across multiple platforms.

KEY RESPONSIBILITIES

Develop and execute integrated digital marketing strategies aligned with the company’s business objectives.

Plan and manage campaigns across social media, search engines, websites, email and other digital channels.

Lead content planning and create engaging campaigns that strengthen brand awareness and customer engagement.

Monitor campaign performance, analyse customer behaviour and optimise campaigns based on data and insights.

Manage the company’s social media platforms and ensure consistent, professional and timely communication.

Develop strategies to increase website traffic, lead generation, customer acquisition and conversion rates.

Work closely with other departments to support product launches, promotions and corporate campaigns.

Monitor market trends, competitors and emerging digital marketing opportunities.

Ensure all marketing materials comply with company policies, brand guidelines and applicable regulatory requirements.

Prepare monthly marketing reports, campaign analyses and recommendations for management.

Lead and guide the marketing team to achieve departmental KPIs and campaign objectives.

REQUIREMENTS

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field.

At least five years of relevant digital marketing experience, preferably with team-management responsibilities.

Strong knowledge of social media marketing, content strategy, SEO and SEM.

Proven experience in planning and managing performance-driven digital campaigns.

Strong analytical skills with the ability to translate data into practical marketing strategies.

Creative, commercially minded and able to manage multiple campaigns and deadlines.

Good leadership, project-management and stakeholder-management skills.

Strong written and verbal communication skills in English and Bahasa Malaysia.

Experience in financial services, fintech, retail or other regulated industries will be an added advantage.

Familiarity with AI tools for content creation, campaign planning, analysis and marketing automation is preferred.

Proactive, customer-focused and results-oriented.

We are one of the reputed money-transfer and exchange services in Malaysia and the only "Class A & D" licensee in the Southern Region which is granted by the Central Bank. Todate, we have over 130 outlets nationwide. We are in the midst of expansion, thus we are looking for young and energetic candidates to join us as part of our team.

We are one of the reputed money-transfer and exchange services in Malaysia and the only "Class A & D" licensee in the Southern Region which is granted by the Central Bank. Todate, we have over 130 outlets nationwide. We are in the midst of expansion, thus we are looking for young and energetic candidates to join us as part of our team.