Assistant Manager / Manager - Digital Marketing

Sunway Group; Subang Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

Sunway Fintech is seeking a Marketing professional to lead customer acquisition and growth initiatives across digital channels. The role focuses on driving leads, website traffic, and brand awareness for Sunway Money and related fintech services.

Candidates should have 4–8 years of fintech or advertising experience, a marketing degree, and strong skills in social media, analytics, and creative content creation. The position emphasizes data-driven decision making and cross-team collaboration.

Qualifications

• Bachelor's degree in Marketing or equivalent.
• 4–8 years related experience in fintech, financial services, e-commerce or advertising.
• Strong social media, campaigns, analytics and brand engagement skills.
• Experience with Facebook/Google ads and SEO is a plus.

Responsibilities

• Develop, plan and implement customer acquisition strategies to drive leads and traffic.
• Enhance brand awareness and promote product value in the market.
• Plan, negotiate and run campaigns within budget to optimize ROI.
• Create and manage digital content for Sunway Money across platforms.
• Collaborate with teams/agencies to monitor campaigns and reports.
• Provide timely analytics on digital marketing activities.
• Improve user experience and journey for Sunway Money app/website.
• Develop creative artworks and visuals for marketing purposes.
• Handle additional duties as assigned.

Skills

Social media marketing

Campaign management

Analytics

Facebook Ads

SEO

Google Analytics

Adobe Creative Suite

Team collaboration

Education

Bachelor's Degree in Marketing

Tools

Facebook Business Manager

AdsManager

Google Analytics

Adobe Illustrator

Adobe Photoshop

Job description

Sunway Fintech, an innovative solution designed to simplify and enhance your personal and business financial managements. Our platform curates a diverse range of offerings from approved fintech providers including cross-border transfer, supply chain financing, lending, insurance, and more – all in one place. With robust security and easy accessibility, we empower our users to take control of their financial future with ease.

For more info, you may visit: https://sunwayfintech.com/

Job Purpose:

This position responsible to build and drive the customer acquisitions and growth initiatives through various marketing campaigns and promotions, as well as brand awareness.

Key Duties & Responsibilities:

• Develop, plan and implement customer acquisition strategies and marketing initiatives to drive leads and website traffic, improve engagement, and increase brand awareness.
• Drives continuous enhancement of the brand and brand awareness in the market by promoting the value of the products and services we offer.
• Plan, negotiate and execute promotions and marketing campaigns within cost budget effectively.
• Design, manage and optimize communication strategies focused on attracting, retaining and engaging customers.
• Conduct market research, analysis and interpretation of market data to have customer insights and trends as well as identify opportunity for growth and innovative campaigns.
• Create, conceptualize and manage digital content for Sunway Money via social medias (Facebook, Instagram, YouTube, websites, etc.).
• Work internally with the team and/or alongside agencies to execute and monitor marketing initiatives while also managing campaign budget to optimize the ROI.
• Provide accurate and timely information reports and analysis of all digital marketing activities.
• Leverage on business development and operations team to create value to customers by looking into improving the user experience and journey of Sunway Money mobile app and website.
• Develop and review the concept of creative artworks/visuals for marketing purposes.
• Any other duties as and when assigned from time to time.

Job Requirements:

• Possess a Bachelor's Degree in Marketing or equivalent from a recognised university.
• Minimum 4-8 years of related working experience, ideally in fintech, financial services, e-commerce or advertising industry.
• Familiar with social media content generation, campaigns, analytics, tracking and brand engagement.
• Familiarity with Facebook Business Manager, AdsManager, SEO & Google Analytics will be an added advantage.
• Knowledge in social media reporting, Google Analytics and Adobe Illustrator/Photoshop will be an added advantage.
• Results-oriented and data-driven, able to make data-informed decisions for a marketing plan.
• Resourceful and creative, knack for identifying great creative marketing.

Our recruitment team will reach out to shortlisted candidates only.

*Please note that the internal job designation may differ from what is listed in the advertisement.