Digital Marketing Executive – Social Media, Content & Paid Ads

YSK FRESHMART SDN. BHD.; Kuala Lumpur; Sur place; MYR 45 000 - 78 000; Plein temps

Avantages offerts par ce poste

Free parking

Performance bonus

Annual company trip

Training and development opportunities

End-to-end exposure to social media,内容

Résumé du poste

YSK Freshmart Sdn. Bhd. in Kuala Lumpur is seeking a hands-on Digital Marketing Executive to manage social media, develop engaging content and support paid campaigns that boost brand awareness, customer engagement and sales.

You will plan content calendars, create captions and short videos, monitor metrics, and coordinate with designers, outlets and vendors to deliver campaigns on time while maintaining brand consistency across touchpoints.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Media or a related field.
• 2–5 years of relevant digital marketing experience.
• Experience managing social media platforms and creating/coordinating digital content.
• Hands-on knowledge of paid social advertising, targeting, budgeting and performance reporting.
• Strong writing, communication, coordination and time-management skills.
• Proficient with MS Office and common digital marketing tools.

Responsabilités

• Plan and execute social media content calendars, promotions and digital marketing campaigns.
• Manage day-to-day activity across social platforms, including copywriting, posting, engagement and basic moderation.
• Create or coordinate captions, short-form videos, product features and campaign updates.
• Monitor metrics such as reach, engagement, leads, traffic, conversions and ROAS where applicable.
• Prepare regular campaign performance reports and recommend improvements.
• Coordinate with outlets, designers and vendors to deliver campaigns and events on time.
• Maintain brand consistency across social media, promotional materials and other touchpoints.
• Support customer engagement activities, promotions, memberships and inquiries.
• Conduct basic market, competitor and audience research to identify content opportunities.

Connaissances

Social media management

Content marketing

Paid advertising

Copywriting

Formation

Bachelor's degree in Marketing/Advertising/Media

Outils

MS Office

Description du poste

Digital Marketing Executive – Social Media, Content & Paid Ads

YSK Freshmart Sdn. Bhd. is looking for a hands-on Digital Marketing Executive to manage social media, develop engaging content and support paid advertising campaigns that grow brand awareness, customer engagement and sales.

Key responsibilities

Plan and execute social media content calendars, promotions and digital marketing campaigns.

Manage day-to-day activity across relevant social media platforms, including copywriting, posting, community engagement and basic content moderation.

Create or coordinate engaging content such as captions, short-form videos, product features, promotional materials and campaign updates.

Monitor key campaign metrics such as reach, engagement, leads, traffic, conversions and return on advertising spend where applicable.

Prepare regular campaign performance reports and recommend practical improvements.

Coordinate with outlets, internal teams, designers and vendors to deliver campaigns and events on time.

Maintain brand consistency across social media, promotional materials and other marketing touchpoints.

Support customer engagement activities, promotions, memberships and customer enquiries.

Conduct basic market, competitor and audience research to identify relevant content and campaign opportunities.

About you

Bachelor's Degree, Postgraduate Diploma, Professional Degree in Marketing, Advertising, Media or a related discipline.

2–5 years of relevant experience in digital marketing, social media, content marketing or paid advertising.

Practical experience managing social media platforms and producing or coordinating digital content.

Working knowledge of paid social advertising, campaign targeting, budget monitoring and performance reporting.

Strong writing, communication, coordination and time-management skills.

Comfortable using Microsoft Office and common digital marketing, social media or reporting tools.

Able to work independently, manage multiple priorities and meet deadlines.

Possess own transportation for outlet visits, campaign activities or events when required.

Mandarin-speaking ability required for communication with Mandarin-speaking customers and stakeholders.

• Free parking.


• Performance bonus and salary review/increment, subject to performance and company policy.


• Yearly company trip.


• Supported training and development opportunities.


• End-to-end exposure to social media, content, paid ads, promotions and campaign reporting.


• Opportunity to make a visible impact on brand awareness, customer engagement and sales.

YSK Freshmart Sdn. Bhd was established by Mr. Stanley Yap Sooi Keong in 2013, YSK Freshmart has opened more than 40 branches and continues to grow progressively. We specialize in fresh pork and frozen seafood products. We also offer a wide selection of frozen seafood like Australian Abalone, New Zealand Green Mussel, Japanese Scallops, Tiger Prawns and much more in good quality and competitive prices. These to ensure that we provide the best quality to our loyal customers. We will also promote to emphasize research & enhance our business & products.

YSK Freshmart Sdn. Bhd was established by Mr. Stanley Yap Sooi Keong in 2013, YSK Freshmart has opened more than 40 branches and continues to grow progressively. We specialize in fresh pork and frozen seafood products. We also offer a wide selection of frozen seafood like Australian Abalone, New Zealand Green Mussel, Japanese Scallops, Tiger Prawns and much more in good quality and competitive prices. These to ensure that we provide the best quality to our loyal customers. We will also promote to emphasize research & enhance our business & products.