Senior Marketing Manager

EB FROZEN FOOD SDN. BHD.; Kedah; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Performance bonus

Biannual appraisal

Dental & Optical benefits

Job summary

EB Frozen Food Sdn. Bhd. in Kulim Hi-Tech, Malaysia, is seeking a seasoned Marketing Leader to craft and execute annual strategies that align with business objectives and sales targets. You will drive brand growth, lead new product launches and manage integrated campaigns across digital, social, and trade marketing.

The role requires a strong background in FMCG, a deep understanding of the Malaysian market, and proven leadership to build and mentor a high-performance marketing team.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Minimum 5-7 years of marketing experience in FMCG, frozen food or consumer products.
• Proven experience in brand management, new product launches, digital marketing and integrated campaigns.
• Strong understanding of the Malaysian FMCG market, consumer behaviour and retail channels.

Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives, sales targets and brand growth.
• Lead brand positioning, portfolio development and go-to-market strategies for new and existing products.
• Lead end-to-end new product launch plans with R&D, Sales, Production, QA and Packaging teams.
• Develop and manage integrated marketing campaigns across digital, social media, KOL/influencer, trade marketing and events.
• Plan and manage KOL/influencer campaigns, product seeding and affiliate marketing to drive brand awareness.
• Develop trade marketing and channel strategies to support sales growth across supermarkets, hypermarkets and distributors.
• Manage marketing budgets, campaign effectiveness and ROI to allocate resources effectively.
• Collaborate with Sales and BD on pricing, positioning, channel strategy and promotions.
• Identify and leverage food awards, PR opportunities and industry platforms for credibility.
• Lead and develop the marketing team, agencies and external partners for successful execution.

Skills

Leadership

Brand management

Digital marketing

Analytics

Communication skills

Education

Bachelor's Degree in Marketing or related field

Tools

TikTok

RedNote (Xiao Hong Shu)

Facebook/Instagram

Job description

Our Company is currently expanding ! We are looking for aspiring individuals that fits the below description.

What you can look forward to:

Attractive Performance Bonus

Performance appraisal twice a year

Dental/Body-checkup/Optical Benefit

Job Description

Develop and execute annual marketing strategies and plans aligned with company business objectives, sales targets and brand growth.

Lead brand positioning, portfolio development and go-to-market strategies for new and existing products.

Lead end-to-end new product launch plans, working closely with R&D, Sales, Production, QA and Packaging teams to ensure successful commercialization.

Conduct market research and monitor consumer trends, competitor activities, pricing and market opportunities to identify growth opportunities.

Develop and manage integrated marketing campaigns across digital, social media, KOL/influencer, trade marketing, consumer promotions and events.

Develop and manage digital marketing strategies across TikTok, Xiaohongshu, Instagram, Facebook and other relevant platforms.

Plan and manage KOL/influencer campaigns, product seeding, content creation and affiliate marketing activities to drive brand awareness and consumer engagement.

Develop trade marketing and channel strategies to support sales growth, product visibility and sell-through across supermarkets, hypermarkets, distributors and other channels.

Manage marketing budgets, campaign effectiveness and ROI to ensure effective allocation of marketing resources.

Work closely with Sales and Business Development teams on pricing, product positioning, channel strategy, promotional planning and key customer activities.

Identify and manage suitable food awards, competitions, PR opportunities and industry platforms to strengthen product and brand credibility.

Lead and develop the marketing team, agencies and external partners to ensure effective execution and achievement of marketing objectives.

Job Requirements

Bachelor’s Degree in Marketing, Business, Communications or a related discipline.

Minimum 5-7 years of marketing experience, preferably with experience in FMCG, frozen food or consumer products.

Proven experience in brand management, new product launches, digital marketing, trade marketing and integrated campaigns.

Strong understanding of the Malaysian FMCG market, consumer behaviour and retail channels.

Experience in managing KOL/influencer campaigns and social media platforms, particularly TikTok and RedNote (xiao hong shu).

Strong commercial mindset with the ability to translate marketing strategies into sales and business results. Strong leadership, communication, project management and analytical skills.

Creative, proactive and results-oriented, with the ability to work independently and cross-functionally.

Candidates with strong experience in food / frozen food / FMCG brand building and product launches will have an added advantage.

Willing to work at Kulim Hi-Tech.

We are one of the Malaysia leading frozen food manufacturer since 1995 that offers the fresh tantalizing and delicious seafood-based products with premium quality ingredients. With 25 years of excellency in manufactured food industry, EB Frozen Food have successfully exporting to more than 28 countries and will continuously explore to deliver the freshest products with highest quality assurance for the globe. Think FRESH think EB!

We are one of the Malaysia leading frozen food manufacturer since 1995 that offers the fresh tantalizing and delicious seafood-based products with premium quality ingredients. With 25 years of excellency in manufactured food industry, EB Frozen Food have successfully exporting to more than 28 countries and will continuously explore to deliver the freshest products with highest quality assurance for the globe. Think FRESH think EB!