Digital Marketing Executive (Lead Management & CRM)

Mysense Sdn Bhd; Selangor; Hybrid; MYR 50,000 - 78,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Optical benefits

Insurance

Annual bonus

Team building

Overseas company trips

Performance incentives

Birthday leave

Travel expenses covered

MacBook provided

Flexible hours

1 day WFH

Job summary

Mysense Sdn Bhd is seeking a Digital Marketing Executive to bridge Marketing and Sales, focusing on maximizing lead quality and conversion. You will track, score, follow up, and convert leads while collaborating with Marketing and Sales in a fast-paced Petaling Jaya team.

Responsibilities include monitoring ads performance, handling inbound leads, managing retargeting, and driving CRM adoption in SenseBeat. The role offers flexible working hours and a WFH day.

Qualifications

• Minimum 2 years in digital marketing or lead management.
• Knowledge of Google Ads and Meta Ads.
• Diploma or degree in Marketing, Business, Communications or related field.
• Experience handling, qualifying, and tracking inbound leads.
• Comfortable using CRM systems and maintaining data accuracy.
• Able to read campaign metrics and identify performance issues.
• Strong attention to detail and ability to manage multiple tasks.

Responsibilities

• Monitor Google Ads and Meta Ads performance — review lead quality, cost per lead, and conversion rates; flag issues and collaborate with Marketing to improve targeting and campaign effectiveness.
• Handle and qualify inbound leads from SEO, SEM, Meta Ads, and website channels — ensure timely first contact, proper follow-up, and accurate CRM updates.
• Manage retargeting and lead nurturing activities to re-engage potential customers who haven't converted.
• Drive adoption and proper usage of our CRM system (SenseBeat) — ensure data accuracy, pipeline hygiene, and process compliance across Sales and Marketing teams.
• Monitor tender, RFQ, and partnership opportunities from relevant platforms; screen and highlight relevant ones to the team.
• Conduct regular reviews of company website and landing pages to identify improvement opportunities for conversion and user experience.
• Track and report on KPIs including lead quality, cost per lead, contact rate, conversion rate, CRM adoption, and retargeting performance.

Skills

Google Ads

Meta Ads

CRM systems

Lead qualification

Campaign analysis

Communication

Education

Marketing/Business/Communications degree or diploma

Job description

Digital Marketing Executive (Lead Management & CRM)

Competitive Benefits: Medical, Dental, Optical, Insurance, Annual Bonus, Team Building, Overseas Company Trips, Performance & Sales Incentives, Birthday Leave and Sports Activity, Covered Travel Expenses

Comprehensive Training: 1-to-1 on-the-job training provided

Dynamic Environment: Work in a supportive and energetic team. Receive recognition for your performance

Career Growth: Opportunities for advancement

Full set of Macbook provided

Convenient Hours: 8:30 am - 5:30 pm (Flexible Working Hour),Monday to Friday (1 day WFH)

Job Description:

We are looking for a detail-oriented Digital Marketing Executive to join our team in Petaling Jaya. This role focuses on maximising the quality and conversion of marketing-generated leads — you'll be the bridge between our Marketing and Sales teams, ensuring every lead is tracked, scored, followed up, and converted.

Responsibilities

Monitor Google Ads and Meta Ads performance — review lead quality, cost per lead, and conversion rates; flag issues and work with the Marketing team to improve targeting and campaign effectiveness

Handle and qualify inbound leads from SEO, SEM, Meta Ads, and website channels — ensure timely first contact, proper follow-up, and accurate CRM updates

Manage retargeting and lead nurturing activities to re-engage potential customers who haven't converted

Drive adoption and proper usage of our CRM system (SenseBeat) — ensure data accuracy, pipeline hygiene, and process compliance across Sales and Marketing teams

Monitor tender, RFQ, and partnership opportunities from relevant platforms; screen and highlight relevant ones to the team

Conduct regular reviews of company website and landing pages to identify improvement opportunities for conversion and user experience

Track and report on KPIs including lead quality, cost per lead, contact rate, conversion rate, CRM adoption, and retargeting performance

What We're Seeking:

Min 2 years of relevant experience preferred, basic to intermediate knowledge of Google Ads and Meta Ads

Diploma or Degree in Marketing, Business, Communications, or related field

Experience handling, qualifying, and tracking inbound leads

Comfortable using CRM systems and maintaining accurate data

Able to read campaign metrics and identify performance issues

Strong attention to detail, organised, and able to manage multiple tasks simultaneously

Good communication skills — able to work with Sales, Marketing, and Operations teams

Basic research skills — competitor analysis, tender monitoring, website review

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Digital Marketing Executive?
• Which of the following types of qualifications do you have?
• Do you have Meta Advertising experience?
• Do you have CRM Support experience?

Advertising, Marketing & Communications Services 11-50 employees

MYSense specializes in healthcare digital marketing, helping clients create effective sales channels. Our services include SEO, SEM, social media, influencer & medical marketing, along with expert consulting for impactful strategies. With extensive industry experience, we understand unique challenges and are dedicated to our clients’ success. Join the industry leader in elevating your digital presence.

MYSense specializes in healthcare digital marketing, helping clients create effective sales channels. Our services include SEO, SEM, social media, influencer & medical marketing, along with expert consulting for impactful strategies. With extensive industry experience, we understand unique challenges and are dedicated to our clients’ success. Join the industry leader in elevating your digital presence.