Senior Digital Marketing Executive cum Content Creator

C&C Financial Solution

Johor Bahru

On-site

MYR 72,000 - 108,000

Full time

11 days ago

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Benefits offered by this job

Attractive Basic Salary

Performance-Based Incentives

Hands-On Content & Campaign Exposure

Creative Freedom

Job summary

C&C Financial Solution in Johor Bahru seeks a Senior Digital Marketing Executive cum Content Creator to own end-to-end content and campaigns. You will develop ideas, produce and edit Mandarin and English content, and drive measurable results across platforms.

You\'ll manage shoots, optimize campaigns, and report performance, collaborating with Marketing and Sales to improve lead quality while maintaining brand and regulatory standards.

Qualifications

Diploma or Bachelor’s degree in Marketing or related field.
Minimum 3 years hands-on digital marketing experience.
Strong portfolio with videos, photography and campaigns.
Able to manage end-to-end content production.
Proficient in English and Mandarin, both written and spoken.
Experience in financial services or B2B marketing is a plus.

Responsibilities

Develop monthly content calendars and promotional copy.
Plan and shoot photography and video for campaigns.
Edit short-form videos and promotional videos.
Design social media posts and banners.
Publish content across major platforms including TikTok and XiaoHongShu.
Execute digital campaigns per approved strategies and budgets.
Set up and optimise Meta and Google Ads, including A/B tests.
Monitor performance metrics like CTR, CPA, ROAS.
Provide insights to improve content and campaigns.
Ensure brand compliance and timely reporting.

Skills

Content creation

Video editing

Campaign optimization

Bilingual English/Mandarin

Social media management

Education

Diploma or Bachelor’s in Marketing/Digital Marketing

Tools

CapCut

Adobe Premiere Pro

Canva

Adobe Photoshop

Illustrator

Meta Business Suite

Meta Ads Manager

Google Ads

Google Analytics

WordPress

Job description

Senior Digital Marketing Executive cum Content Creator

Great Content Gets Attention. Smart Marketing Creates Action.

At C&C Financial Solution, we are looking for an experienced, creative and hands-on digital marketer who can combine content creation, digital campaign execution and measurable performance.

This is not a role focused only on social media posting. You will independently manage the content production process—from ideation, scripting and shooting to editing and publishing—while supporting digital campaigns that strengthen our brand and generate qualified leads.

If you can turn ideas into engaging Mandarin and English content, understand what performs across digital platforms and use campaign data to improve results, we would like to meet you.

Key Responsibilities

Develop monthly content calendars, content ideas, video concepts, scripts, captions and promotional copy.
Independently plan and conduct photography and video shoots for social media, advertisements, corporate activities and marketing campaigns.
Edit short-form videos, interviews, educational content and promotional videos.
Design social media posts, carousels, advertisements, banners and other marketing materials.
Manage the scheduling and publishing of content across Facebook, Instagram, TikTok, LinkedIn, XiaoHongShu and other relevant platforms.
Execute digital marketing campaigns according to approved strategies, objectives and budgets.
Set up, monitor and optimise Meta Ads and Google Ads, including audience targeting, creatives, retargeting and A/B testing.
Monitor campaign performance, including Reach, Engagement, CTR, Leads, CPL, CPA, Conversion Rate, ROAS and ROI.
Recommend practical content and campaign improvements based on performance data and audience behaviour.
Monitor digital trends, competitor activities and relevant content opportunities.
Perform routine website and landing-page updates, including uploading text, images, articles and promotional content.
Implement basic on-page SEO, including keywords, page titles, descriptions, image optimisation and content formatting.
Prepare weekly and monthly content and campaign performance reports.
Work closely with the Marketing Manager and Sales team to review lead quality, campaign messaging and conversion performance.
Ensure all published materials are accurate, professional, brand-consistent and compliant with applicable financial industry requirements.

Requirements

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia or a related field.
Minimum 3 years of hands-on experience in digital marketing, content creation, social media management or performance marketing.
Strong portfolio demonstrating videos, photography, graphic designs, social media content or digital campaigns personally created.
Able to independently manage the content production process—from planning and shooting to editing and publishing.
Proficient in CapCut, Adobe Premiere Pro or equivalent video-editing software.
Familiar with Canva, Adobe Photoshop, Illustrator or equivalent design software.
Hands-on working knowledge of Meta Business Suite and Meta Ads Manager.
Familiarity with Google Ads and Google Analytics will be an advantage.
Able to interpret campaign data and recommend practical improvements.
Basic knowledge of WordPress, website content management, landing pages and SEO will be an advantage.
Strong visual sense, copywriting ability and understanding of current social media trends.
Good communication, time-management, coordination and problem-solving skills.
Able to manage multiple projects and deadlines independently with minimal supervision.
Proficiency in English and Mandarin, both spoken and written, is preferred, as the role supports Mandarin-language content and target audiences.

Experience in Financial Services, Banking, FinTech, SME Financing, Professional Services or B2B marketing will be an advantage.
Responsible, detail-oriented, proactive and receptive to feedback.

Why C&C Financial Solution

We are building a strong digital marketing function focused on creativity, execution and measurable business results.

If you are looking for a company that values initiative, accountability, creativity and performance, this is an opportunity to make a visible impact while expanding your experience across content creation, digital advertising and lead generation.