Content Writer

Malaysia HR Forum; Petaling Jaya; On-site; MYR 30,000 - 54,000; Full time

Job summary

Malaysia HR Forum is seeking a Content Writer to produce engaging, brand-aligned copy for social media, websites and campaigns. You will collaborate with the Designer, Videographer and Performance Marketing PIC to translate ideas into content that builds awareness, engagement and conversions.

You will manage online conversations, reply to comments and reviews, and help plan monthly content. A diploma or degree in mass communication or related field and 1–2 years of content or social media

Qualifications

• Diploma or Bachelor’s Degree in Mass Communication, Marketing, English, Journalism or related field.
• 1–2 years of content writing, copywriting or social media experience.
• Excellent written English and Bahasa Malaysia; Mandarin is an advantage.
• Creative and able to write in different tones and formats.
• A portfolio or writing samples is required.

Responsibilities

• Write captions, posts and copy for social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Write ad copy, headlines and calls-to-action for paid campaigns.
• Write website content, blog articles, EDMs and other marketing materials.
• Keep the brand’s tone, voice and messaging consistent on every channel.
• Proofread and edit content so it is accurate and well written.
• Collaborate with the Designer on copy for visuals and graphics.
• Collaborate with the Videographer on video concepts, scripts and on-screen text.
• Collaborate with the Performance Marketing PIC on ad copy for different audiences.
• Reply to comments, direct messages and posts on all company accounts promptly.
• Assist with monthly content calendar planning and trend monitoring.

Education

Diploma or Bachelor’s Degree in Mass Communication, Marketing, English, Journalism or a related field

Job description

The Content Writer will create clear, engaging content for the brand across social media, websites, ads and marketing campaigns. The writer will work closely with the Designer, Videographer and Performance Marketing PIC to turn ideas into content that builds brand awareness, engagement and conversions.

The writer will also look after the brand’s online community by replying to all comments, messages and reviews on the company’s social media accounts and review platforms.

Key Responsibilities

1. Content Writing & Copywriting

• Write captions, posts and copy for social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Write ad copy, headlines and calls-to-action for paid campaigns.
• Write website content, blog articles, EDMs and other marketing materials.
• Keep the brand’s tone, voice and messaging consistent on every channel.
• Proofread and edit content so it is accurate and well written.

2. Collaboration With the Creative & Marketing Team

• Work with the Designer on copy for visuals, banners, posters and graphics.
• Work with the Videographer on video concepts, scripts, storyboards, voiceovers and on-screen text.
• Work with the Performance Marketing PIC on ad copy for different audiences, A/B test versions and content that meets campaign goals.
• Join brainstorming sessions and add ideas for campaigns and content.

3. Community Management & Engagement

• Reply to all comments, direct messages and posts on all company social media accounts promptly and professionally.
• Respond to all customer reviews (Google, Facebook, marketplace platforms, etc.), both positive and negative, in the brand’s tone.
• Pass customer complaints, enquiries or sensitive issues to the relevant team when needed.
• Keep track of common questions and feedback, and share insights with the team.

4. Content Planning & Performance

• Help plan and manage the monthly content calendar.
• Keep up with social media trends, competitor content and industry news.
• Review content performance (engagement, reach, clicks) and use the results to improve future content.

Requirements

• Diploma or Bachelor’s Degree in Mass Communication, Marketing, English, Journalism or a related field.
• 1-2 years of experience in content writing, copywriting or social media (fresh graduates with a strong portfolio are welcome).
• Excellent written English and Bahasa Malaysia (Mandarin is an advantage).
• Creative and able to write in different tones and formats.
• Familiar with social media platforms and their content trends.
• Comfortable handling customer comments and reviews with good judgment and professionalism.
• A team player who works well with designers, videographers and marketers.
• Able to manage several tasks and meet deadlines.
• A portfolio or writing samples is required.

Only shortlisted candidates will be notified.