Digital Marketing Executive

Soon Lee Seng Toys Sdn. Bhd.; Malacca City; On-site; MYR 67,000 - 100,000; Full time

Job summary

Soon Lee Seng Toys Sdn. Bhd. is seeking a results-driven online marketplace marketer to grow our presence on Shopee, Lazada, TikTok, and other platforms.

You will optimize product listings, pricing, and inventory, plan and execute paid campaigns, and analyze sales data to provide actionable insights that boost traffic and revenue while delivering excellent customer engagement. Ideal candidates hold a BA in Marketing or related field and have 2+ years of marketplace marketing experience, with

Qualifications

• BA degree in Marketing, Advertising, Communications, or related discipline.
• Proven 2 years or above experience in online marketplace marketing.
• Familiarity with major online marketplaces (Shopee, Lazada, TikTok, etc.).
• Proficiency in marketplace advertising tools.
• Strong analytical, data-driven decision-making, and communication skills.
• Detail-oriented and organized; broadcast and live experiences are a bonus.
• Experience in digital marketing, social media, SEO, and email marketing is a bonus.

Responsibilities

• Manage and optimize our presence on online marketplaces (Shopee, Lazada, TikTok, etc.).
• Monitor product listings, pricing, and inventory levels.
• Implement strategies to increase product visibility and sales.
• Analytics & Reporting: Track marketplace sales, traffic, and customer behavior; provide regular reports with insights.
• Pricing Strategy: Implement dynamic pricing; monitor changes in marketplace landscape.
• Paid Advertising: Plan and execute paid campaigns; monitor performance to maximize ROI; conduct keyword research and competitor analysis.
• Respond to customer inquiries and reviews; implement customer retention strategies.
• Foster positive customer relationships.

Skills

Marketplace marketing

Paid advertising

Analytics

Communication

Education

Bachelor's degree in Marketing

Tools

Shopee Ads

Lazada Ads

TikTok Ads

Job description

Manage and optimize our presence on online marketplaces (e.g., Shopee, Lazada, TikTok, etc.).

Monitor product listings, pricing, and inventory levels.

Implement strategies to increase product visibility and sales.

Analytics & Reporting:

Track and analyze marketplace sales, traffic, and customer behavior.

Provide regular reports with actionable insights.

Identify opportunities for growth and improvement.

Pricing Strategy:

Implement dynamic pricing strategies to remain competitive.

Monitor and respond to changes in the marketplace landscape.

Paid Advertising:

Plan and execute paid advertising campaigns on marketplaces.

Monitor ad performance and adjust strategies to maximize ROI.

Conduct keyword research and competitor analysis.

Respond to customer inquiries and reviews on marketplace platforms.

Implement customer retention strategies to drive repeat business.

Foster positive customer relationships.

Requirements

BA Degree in Marketing, Advertising, Communications, or related discipline.

Proven 2 years or above experience in online marketplace marketing.

Familiarity with major online marketplaces (e.g., Shopee, Lazada, TikTok, etc.).

Proficiency in marketplace advertising tools.

Strong analytical skills and data-driven decision-making.

Excellent written and verbal communication skills.

Detail-oriented and organized.

Broadcast and live experiences are a valuable bonus.

Qualifications:

Bachelor's degree in Marketing, Business, or related field.

Proven 2 years or above experience in online marketplace marketing, digital marketing, social media, SEO, and email marketing is a bonus.

Strong analytical skills with the ability to interpret data and derive actionable insights.

Excellent written and verbal communication skills. Candidates that have better and more lingual skills will be prioritized.

Detail-oriented with the ability to manage multiple projects simultaneously.