Digital Marketing Executive

Private Advertiser; Kuala Lumpur; On-site; MYR 50,000 - 78,000; Full time

Job summary

Private Advertiser is seeking a proactive Digital Marketing Executive to produce engaging social media content for a Museum and its affiliates. You will generate ideas, create and edit content, and support campaign planning and execution.

The ideal candidate is self-driven, detail-oriented, with a strong eye for aesthetics and storytelling, and proficient in Canva, Photoshop, CapCut, and analytics tools to boost reach and attendance.

Qualifications

• Bachelor degree in Marketing, Communication or related field.
• Minimum 2 years in Digital Marketing and social media content.
• Strong Malay and English writing and communication skills.
• Proficient with Canva, Adobe Photoshop, and CapCut for video editing.
• Ability to plan and execute social media campaigns to drive attendance.
• Portfolio showing consistent social media posting.

Responsibilities

• Create and manage social media content for the Museum and its affiliates.
• Develop promotional posters and visual assets for campaigns.
• Monitor social media analytics and ad performance.
• Plan and execute campaigns to promote exhibitions and events.
• Engage with audience and foster online community.
• Coordinate with senior manager on campaigns.

Skills

Content creation

Content editing

Campaign planning

Analytics

Copywriting

Video editing

Education

Bachelor degree in Marketing/Communication

Tools

Canva

Adobe Photoshop

CapCut

Google Analytics

Meta Business Suite

Job description

We are looking for a proactive and creative Digital Marketing Executive to produce engaging social media content. This role involves generating ideas, creating and editing content, and supporting campaign planning and execution. The ideal candidate is self-driven, detail-oriented, and eager to learn, with a strong eye for aesthetics and storytelling.

Develop and create social media content for Museum and its affiliates. Including events, exhibitions and programs.

Manage and maintain the museum’s social media platform, including but not limited to Facebook, Instagram, X, and TikTok.

Utilize hashtags, collaborations, and influencer partnerships to boost reach and engagement.

Monitor analytics to optimize content performance and audience engagement.

Develop and design any promotional posters, video, photos for promotional and campaign purposes.

Track social media insights, website traffic, and ad performance using analytics tools (Google Analytics, Meta Business Suite, etc.).

Foster and maximize public engagement through interactive posts, responding to comments and messages, and building an online community.

Plan and execute social media campaigns to promote museum activities and drive attendance to exhibitions and events.

Other duties as and when assigned by senior manager.

Requirements:

Bachelor Degree in Marketing, Communication or any related programme

At least 2-year experience in Digital Marketing and Social Media Content

Great communication and writing skills for both Malay and English

Proficient in using design tools including Canva, Adobe and Photoshop.

Experienced in video editing, primarily using CapCut.

Basic copywriting skills with a clear understanding of audience tone, behavior, and engagement.

Familiarity with TikTok and Instagram trends and analytics is a plus.

Portfolio showcasing consistent social media posting is a bonus.