Digital Marketing Executive

Animasia Studio Sdn Bhd; Kuala Lumpur; On-site; MYR 42,000 - 72,000; Full time

Job summary

Animasia Studio is seeking a Digital Marketing professional to gain hands-on experience across content creation, social media management, website operations, and market research for Beyblade X. You will design and execute campaigns, manage influencer collaborations, optimize paid ads, and analyze performance to drive ROI.

Requirements include a recognized degree in Marketing or related fields, familiarity with major social platforms, and proficiency in analytics tools.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, Digital Media or related disciplines.
• Familiarity with major social media platforms (Facebook, Instagram, TikTok, YouTube) and content creation tools.
• Proficiency in tracking & analytics (Meta Pixel, Google Analytics, TikTok Pixel).
• Basic understanding of website management and SEO is a plus.
• Strong written and verbal English communication; data-driven mindset.

Responsibilities

• Content Marketing – conceptualize, plan, create and edit content for social media platforms.
• Social media channel management and community engagement across platforms.
• Influencer/KOL/KOC collaboration for campaigns.
• Plan, manage and monitor digital campaigns and contests; liaise with third parties.
• Manage paid advertising campaigns and optimize performance to meet KPIs.
• Update website content and email marketing schedules.
• Analyze data, provide insights for campaign improvements and ROI.

Education

Bachelor's degree in Marketing, Mass Communication, Business, Digital Media or related disciplines

Tools

Meta Pixel

Google Analytics

TikTok Pixel

Canva

SEO basics

Job description

Are you ready to gain real-world experience in digital marketing?

Join a fast-paced, collaborative environment where you can learn, contribute, and grow. As a Digital Marketing, you will gain hands‑on experience in marketing campaigns, social media, website operations, and market research for the Beyblade X brand.

Job Responsibilities

• Content Marketing – Conceptualize, plan, create and edit content for social media platforms (TikTok, Facebook, Instagram, YouTube, Community groups)
• Social media channels management (TikTok, Facebook, Instagram, YouTube, Community groups, etc.) – Co-manage and execute content creation and query responses across all social media channels and owned platforms.
• Influencer/KOL/KOC Marketing – Monitor and lookout for influencers to collaborate and promote products/web sign‑up/campaigns.
• Digital campaign – Plan, manage and monitor the performance of digital campaign or contest (including liaising with third parties)
• Manage and optimize paid advertising campaigns (search, social, display), ensuring performance meets KPIs for impressions, reach, CTR, CPC, conversions, and budget utilization.
• Regularly update content for the website and schedule for email marketing.
• Reporting and analytics – Analysing data, providing insights and observations for improvement for campaigns, media buy, website, social media channels and e-commerce.
• Work closely with relevant departments to ensure digital marketing campaigns are aligned with business objectives.
• Stay updated and be proactive in providing digital marketing trends, platform updates, AI technologies, and industry best practices.
• Assist in managing SEO, website visibility, and online brand presence.
• Any other tasks as assigned by the management.

Requirement

• A recognised Bachelor's Degree in Marketing, Mass Communication, Business, Digital Media or other related disciplines. Diploma holders with relevant working experience will be considered.
• Familiarity with major social media platforms (e.g. Facebook, Instagram,, YouTube, and TikTok)
• Proficiency in tracking & analytics, including setting up Meta Pixel, Google Analytics, TikTok Pixel, and other tracking tools.
• Familiarity with any of the following - Adobe Creative Cloud (e.g. Photoshop, Illustrator, Premiere Pro), CapCut, Canva or similar creative and video editing tools is an added advantage.
• Basic understanding of website management (UI/UX or CMS platforms) and SEO is an added advantage.
• Good written and verbal communication skills in English, with the ability to prepare clear presentations and reports.
• Data-driven mindset – ability to analyze performance metrics and optimize campaigns for maximum ROI.
• Able to travel when required.
• Proactive problem-solving attitude, with a keen interest in continuously learning and improving.
• Degree holder: Bachelor's degree in Advertising, Marketing, Communications, or related field.

If you are interested in this position, please submit your resume to ••••@animasia-studio.com

Animasia Studio, a Malaysian company with a with offshore offices in Los Angeles, USA, and Vancouver, Canada, brings 20 years of expertise in 2D and 3D animation. Our specialization spans Concept Art, Character Design, Storyboarding, Animation, Comics, Distribution, and Licensing. Serving top clients worldwide, we've birthed renowned animated IPs for international release and cultivated over 10 original IPs featured on Netflix, Discovery Kids, Cartoon Network, Disney, Nickelodeon, and more. Our boundless commitment to creativity knows no limit.

Animasia Studio, a Malaysian company with a with offshore offices in Los Angeles, USA, and Vancouver, Canada, brings 20 years of expertise in 2D and 3D animation. Our specialization spans Concept Art, Character Design, Storyboarding, Animation, Comics, Distribution, and Licensing. Serving top clients worldwide, we've birthed renowned animated IPs for international release and cultivated over 10 original IPs featured on Netflix, Discovery Kids, Cartoon Network, Disney, Nickelodeon, and more. Our boundless commitment to creativity knows no limit.