Digital Marketing & Content Executive

AJINORIKI MSG (MALAYSIA) SDN. BHD.; Bestari Jaya; On-site; MYR 42,000 - 72,000; Full time

Job summary

AJINORIKI MSG (MALAYSIA) SDN. BHD. is seeking a Digital Marketing & Content Creator in Bestari Jaya to plan, implement, and manage digital initiatives that drive brand awareness, engagement, and conversions.

You will own content creation across platforms, from short-form videos to photography, while collaborating with Sales, R&D and Management. The role requires a diploma or degree in marketing or related fields, 1–3 years in digital marketing, and proficiency in Canva and CapCut.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, Creative Media or related field
• 1–3 years of experience in digital marketing, social media or content creation
• Experience in FMCG, food & beverage, retail or consumer products is an advantage
• Good understanding of TikTok, Instagram, Facebook and LinkedIn
• Able to shoot and edit short-form videos independently
• Familiar with Canva and video editing applications such as CapCut
• Basic knowledge of Meta Ads and TikTok Ads is preferred
• Good communication and copywriting skills in Bahasa Malaysia and English
• Comfortable working independently as well as collaborating with Sales, R&D and Management

Responsibilities

• Plan and execute monthly digital marketing activities aligned with company sales and branding objectives
• Manage company digital platforms including TikTok, Facebook, Instagram, LinkedIn, and other relevant channels
• Develop monthly digital marketing and content calendars
• Work closely with Sales and Business Development teams to support product launches, brand awareness, promotions and customer acquisition
• Create engaging content including short-form videos, Reels, TikTok, product videos, cooking and recipe videos, product photography, promotional posters, educational content, customer testimonials, behind-the-scenes content, and corporate and event content
• Handle basic photography and videography independently
• Edit videos using tools such as CapCut, Adobe Premiere Pro or equivalent software
• Design simple marketing materials using Canva, Adobe Photoshop, Illustrator or equivalent tools
• Write engaging captions, headlines, scripts and calls-to-action
• Prepare monthly digital marketing reports covering social media reach, engagement rate, follower growth, video views, best-performing content, leads generated, advertising performance, and recommendations for the following month

Skills

Digital marketing

Content creation

Social media

Photography

Videography

Graphic design

Canva

CapCut

Copywriting

English

Education

Diploma/Bachelor's in Marketing

Tools

CapCut

Premiere Pro

Canva

Photoshop

Illustrator

Meta Ads Manager

TikTok Ads

Job description

The Digital Marketing & Content Creator is responsible for developing and executing digital marketing activities to increase brand awareness, engagement, leads, and sales. The role combines digital marketing strategy with hands-on content creation, including social media management, photography, videography, graphic design, short-form videos, advertising campaigns, and performance analysis. The candidate should be creative, commercially minded, comfortable appearing behind or in front of the camera when required, and able to translate products and marketing objectives into engaging digital content.

Key responsibilities

Plan and execute monthly digital marketing activities aligned with company sales and branding objectives

Manage company digital platforms including TikTok, Facebook, Instagram, LinkedIn, and other relevant channels

Develop monthly digital marketing and content calendars

Work closely with Sales and Business Development teams to support product launches, brand awareness, promotions and customer acquisition

Create engaging content including short-form videos, Reels, TikTok, product videos, cooking and recipe videos, product photography, promotional posters, educational content, customer testimonials, behind-the-scenes content, and corporate and event content

Handle basic photography and videography independently

Edit videos using tools such as CapCut, Adobe Premiere Pro or equivalent software

Design simple marketing materials using Canva, Adobe Photoshop, Illustrator or equivalent tools

Write engaging captions, headlines, scripts and calls-to-action

Prepare monthly digital marketing reports covering social media reach, engagement rate, follower growth, video views, best-performing content, leads generated, advertising performance, and recommendations for the following month

Job Requirement

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, Creative Media or related field

Preferably 1–3 years of experience in digital marketing, social media or content creation

Experience in FMCG, food & beverage, retail or consumer products is an advantage

Good understanding of TikTok, Instagram, Facebook and LinkedIn

Able to shoot and edit short-form videos independently

Familiar with Canva and video editing applications such as CapCut

Basic knowledge of Meta Ads and TikTok Ads is preferred

Good communication and copywriting skills in Bahasa Malaysia and English

Comfortable working independently as well as collaborating with Sales, R&D and Management

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Do you have TikTok Content Creation experience?
• Do you have Videography experience?
• How many years experience in Strategic Digital Marketing do you have?
• Do you have experience using Meta Ads Manager?
• Do you have Video Editing experience?

AJINORIKI MSG (MALAYSIA) SDN. BHD. is an international food ingredient manufacturer with over 20 years of history. Our manufacturing plant located in Malaysia with sales office located in KL, Bestari Jaya, Johor and Penang.

AJINORIKI MSG (MALAYSIA) SDN. BHD. is an international food ingredient manufacturer with over 20 years of history. Our manufacturing plant located in Malaysia with sales office located in KL, Bestari Jaya, Johor and Penang.