Hands-On Digital Marketing Specialist: Campaigns & Analytics

Animasia Studio Sdn Bhd; Kuala Lumpur; On-site; MYR 42,000 - 72,000; Full time

Job summary

Animasia Studio is seeking a Digital Marketing professional to gain hands-on experience across content creation, social media management, website operations, and market research for Beyblade X. You will design and execute campaigns, manage influencer collaborations, optimize paid ads, and analyze performance to drive ROI.

Requirements include a recognized degree in Marketing or related fields, familiarity with major social platforms, and proficiency in analytics tools.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, Digital Media or related disciplines.
• Familiarity with major social media platforms (Facebook, Instagram, TikTok, YouTube) and content creation tools.
• Proficiency in tracking & analytics (Meta Pixel, Google Analytics, TikTok Pixel).
• Basic understanding of website management and SEO is a plus.
• Strong written and verbal English communication; data-driven mindset.

Responsibilities

• Content Marketing – conceptualize, plan, create and edit content for social media platforms.
• Social media channel management and community engagement across platforms.
• Influencer/KOL/KOC collaboration for campaigns.
• Plan, manage and monitor digital campaigns and contests; liaise with third parties.
• Manage paid advertising campaigns and optimize performance to meet KPIs.
• Update website content and email marketing schedules.
• Analyze data, provide insights for campaign improvements and ROI.

Education

Bachelor's degree in Marketing, Mass Communication, Business, Digital Media or related disciplines

Tools

Meta Pixel

Google Analytics

TikTok Pixel

Canva

SEO basics

Job description

Animasia Studio is seeking a Digital Marketing professional to gain hands-on experience across content creation, social media management, website operations, and market research for Beyblade X. You will design and execute campaigns, manage influencer collaborations, optimize paid ads, and analyze performance to drive ROI.

Requirements include a recognized degree in Marketing or related fields, familiarity with major social platforms, and proficiency in analytics tools.