Digital Marketing Executive

NexSpace HUB SDN. BHD.; Kuala Lumpur; Vor Ort; MYR 51.000 - 61.000; Vollzeit

Benefits dieser Stelle

Performance-based bonus

Diverse client projects

Hands-on AI/tech exposure

Skills development

Zusammenfassung

NexSpace HUB SDN. BHD. is seeking a Digital Marketing Executive in Kuala Lumpur to plan, execute, and optimise digital campaigns across Meta, Google, TikTok, and other platforms.

You will drive audience growth, generate qualified leads, and improve conversions through data-driven decisions. The role requires hands-on experience with Meta and Google Ads, strong ROI focus, and proficiency in GA4/Tag Manager. AI tools will be used to enhance planning, content creation, and automation across

Qualifikationen

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
• Proven hands-on experience managing digital marketing campaigns, particularly Meta Ads and Google Ads.
• Strong understanding of performance marketing, ROI, ROAS, conversion tracking, and ad budget optimisation.
• Ability to manage campaigns independently, analyse results, and make data-driven decisions.
• Proficiency in Google Analytics 4, Google Tag Manager, and digital advertising reporting tools.
• Confident use of AI tools to support marketing tasks and problem-solving.

Aufgaben

• Plan, execute, and manage digital marketing campaigns across Meta, Google, TikTok, and other platforms.
• Develop strategies to drive audience growth, qualified leads, customer acquisition, and conversions.
• Manage paid campaigns, including targeting, budgeting, A/B testing, and optimisation.
• Conduct market, competitor, and audience research to identify opportunities and improve performance.
• Take ownership of campaign ROI, ROAS, CPA, CPL, and conversion value metrics.
• Monitor tracking using GA4, GTM, and Meta Pixel; produce actionable performance reports.

Kenntnisse

Meta Ads

Google Ads

Performance marketing

Conversion tracking

Analytics 4

AI tools

Campaign management

Budget optimization

Communication

Data analytics

Ausbildung

Diploma/Bachelor's in Marketing

Tools

Google Tag Manager

GA4

Claude

Cursor

GitHub

Jobbeschreibung

About the Role

We are looking for a results-driven Digital Marketing Executive with strong experience in paid advertising, campaign management, and performance optimisation.

You will be responsible for planning and executing digital marketing campaigns, managing advertising budgets, and improving campaign performance to achieve client objectives.

We are looking for someone who understands how to turn marketing investment into measurable outcomes, confidently uses AI tools in daily work, and can independently develop and implement practical solutions.

Key Responsibilities

Digital Marketing & Campaign Management

Plan, execute, and manage digital marketing campaigns across Meta, Google, TikTok, and other relevant platforms.

Develop marketing strategies to drive audience growth, qualified leads, customer acquisition, and conversions.

Manage paid advertising campaigns, including audience targeting, budget allocation, A/B testing, and ongoing optimisation.

Conduct market research, competitor analysis, and audience research to identify new opportunities and improve campaign effectiveness.

Performance Marketing & ROI

Take ownership of campaign performance, with a strong focus on ROI, ROAS, conversion rates, and cost efficiency.

Monitor and optimise key metrics, including cost per acquisition (CPA), cost per lead (CPL), cost per conversion, and conversion value.

Analyse campaign performance and user behaviour to identify opportunities to improve conversion rates and maximise returns from advertising budgets.

Implement and monitor conversion tracking using tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and relevant advertising platforms.

Prepare performance reports with clear insights, results, and actionable recommendations.

Develop campaign concepts, advertising angles, messaging, and creative ideas that support campaign objectives.

Work closely with designers, content creators, and other team members to produce effective advertising materials, including visuals, videos, and copy.

Evaluate creative performance and recommend improvements based on campaign data and audience response.

AI & Digital Solutions

Confidently use AI tools such as ChatGPT, Claude, Claude Code, Cursor, or similar platforms to independently research, develop, implement, and improve marketing solutions.

Use AI-assisted development tools to build and optimise landing pages, implement website improvements, troubleshoot basic technical issues, and support conversion optimisation.

Apply AI tools to improve campaign planning, content creation, data analysis, automation, and marketing workflows.

Explore and implement new AI capabilities and digital tools to improve productivity and campaign performance.

Project Coordination & Marketing Initiatives

Coordinate with internal teams to ensure campaigns and deliverables meet project objectives, deadlines, and quality standards.

Support product launches, promotional activities, offline events, and brand activations when required.

Work with vendors and external partners when necessary to ensure effective campaign execution.

Requirements

Diploma or Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field, or equivalent practical experience.

Proven hands-on experience managing digital marketing campaigns, particularly Meta Ads and Google Ads.

Strong understanding of performance marketing, ROI, ROAS, conversion tracking, and advertising budget optimisation.

Ability to manage campaigns independently, analyse results, and make data-driven decisions.

Proficiency in Google Analytics 4, Google Tag Manager, and digital advertising reporting tools.

Confident and proficient in using AI tools, with the ability to apply them independently to marketing tasks, problem-solving, and practical implementation.

Strong creative thinking, analytical skills, and the ability to translate campaign objectives into effective strategies.

Good communication, organisation, and time-management skills, with the ability to manage multiple projects and deadlines.

Added Advantages

Experience managing multiple client accounts in a digital marketing agency.

Experience with landing page development, conversion rate optimisation (CRO), and website performance improvements.

Familiarity with Claude Code, Cursor, GitHub, or other AI‑assisted development workflows.

Experience with marketing automation, CRM platforms, or other conversion‑focused tools.

Experience supporting promotional events or offline marketing activities.

What We Offer

RM5,000 monthly basic salary plus performance‑based bonus.

Opportunities to work on diverse client projects and digital campaigns.

Hands‑on involvement in marketing technology, AI‑powered solutions, and performance‑driven projects.

Opportunities to develop practical skills across digital marketing, analytics, and technology.