Digital Marketing Executive

MISEOUL (M) SDN. BHD.; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

Miseoul (M) Sdn Bhd in Bukit Jalil, Kuala Lumpur, is seeking a Marketing Executive to support brand growth and sales through planning, execution, and evaluation of integrated marketing initiatives.

You will conduct market research, develop product positioning, plan 360° campaigns, coordinate with agencies, monitor performance, and collaborate with sales and social media teams to boost ROI and drive business growth.

Qualifications

• Degree/ Diploma/ Certificate in Marketing/ Business Administration or equivalent.
• At least 1 year sales experience in FMCG industry.
• Computer literacy – Excel, Word, PowerPoint.
• Strong analytical and negotiation skills.
• Able to multi-task effectively and align with management plan.
• Willing to learn and communicate well with all levels.
• Own transport and willing to work in Bukit Jalil.

Responsibilities

• Conduct market and competitor analysis to identify trends, consumer insights, and growth opportunities.
• Assist in developing product positioning, messaging, and brand communication across touchpoints.
• Plan and execute 360° marketing campaigns (digital, social, in-store, events, PR).
• Coordinate with creative and media agencies to develop campaign assets and ensure timely delivery.
• Track campaign performance and optimize based on KPIs.
• Work with social media team on content calendars, influencer collaborations, and digital engagement.
• Coordinate with sales teams and merchandisers to execute promotional activities and in-store visibility plans.
• Track effectiveness of trade programs and support retailer campaigns.
• Manage assigned marketing budgets and ensure cost efficiency.
• Prepare regular performance reports covering campaign ROI and category performance.

Skills

Market research

Campaign planning

Digital marketing

Social media management

Content calendars

Influencer collaborations

Budget management

ROI tracking

Negotiation

Education

Bachelor's degree in Marketing/Business Administration

Tools

Excel

Word

PowerPoint

Job description

The Marketing Executive is responsible for supporting brand growth and driving sales through the planning, execution, and evaluation of integrated marketing initiatives. This role involves conducting market research, developing effective marketing campaigns, coordinating with internal teams and external partners, and monitoring campaign performance to enhance brand awareness, customer engagement, and business growth.

Job Scope:

Conduct market and competitor analysis to identify trends, consumer insights, and growth opportunities.

Assist in developing product positioning, messaging, and brand communication across all touchpoints.

Plan and execute 360° marketing campaigns (digital, social media, in-store, events, PR).

Coordinate with creative and media agencies to develop campaign assets and ensure timely delivery.

Track campaign performance and optimize based on insights and KPIs.

Work closely with social media team on content calendars, influencer collaborations, and digital engagement initiatives.

Coordinate with sales teams and merchandisers to execute promotional activities, merchandising, and in-store visibility plans.

Track the effectiveness of trade programs and support retailer-specific campaigns.

Manage assigned marketing budgets and ensure cost efficiency.

Prepare regular performance reports covering campaign ROI, and category product performance.

Qualification and Education Requirements:

Candidate must possess Degree/ Diploma/ Certificate in Marketing/ Business Administration or equivalent;

Preferably at least 1 years’ sales working experience in FMCG industry;

Computer literacy – Excel, Words, Power Points and etc

Good analytical and strong problem-solving and negotiation skills

Able to work multi-tasks efficiently and effectively in line with management’s plan

Willing to learn, possess strong interpersonal skill, good positive attitude committed and communicate well with all levels

To complete the allocated assignments within a stipulated time frame and able to work under pressure

Possess own transport

Applicants must be willing to work in Bukit Jalil

Korean entrepreneur Datuk Matthew Lee is the founder for Miseoul (M) Sdn Bhd with online & offline market and TV home shopping business. Miseoul aspires to empower all customers who walk through our door with a distinct advantage in leading their chosen lifestyle with pride and satisfaction, irrespective of their social and economic status. This apart, we seek to become a dependable and reassuring companion to those deeply perceive, and cumulatively fulfil their needs, desires and dreams in lives.

While building and maintaining strong business connection with Korea Suppliers, Miseoul sources and carries popular products / brands from Korea. The product categories includes, cosmetics, skin care, home appliances, and etc., selling directly to the customers through Online and Offline partners.

At Miseoul (M) Sdn Bhd, it is not just a job, it is a place where your career grows. We believe our people are our greatest assets, and we continuously look for professionals with passion to be part of the organization to achieve the Company’s business objective. We are always looking forward to grooming leaders of tomorrow. Today we are searching for progressive, dedicated and well-rounded talents with positive attitude and work ethics. If you are someone who is open to challenge, right attitude and aptitude, we WELCOME you be part of the team.

What can I earn as a Digital Marketing Executive