Digital Marketing Executive

UTOC Packaging (M) Sdn Bhd; Johor Bahru; Remote; MYR 60,000 - 96,000; Full time

Benefits offered by this job

Work from home

Occasional travel to SG/MY

Job summary

UTOC Packaging (M) Sdn Bhd in Malaysia is seeking a digital marketing professional to drive our online presence. You will manage social media channels, plan daily content, and create engaging posts and captions while producing graphics and short-form videos.

The role includes updating WordPress pages, creating brochures and marketing materials, and running AI-powered content and SEO tasks. Remote, home-based with occasional travel to Singapore and Malaysia, Malaysia-based, Johor.

Qualifications

• 2–4 years of digital marketing experience.
• Hands-on social media experience and good written English.
• Experience creating digital content and simple graphic designs.
• Canva, Adobe Illustrator, Photoshop, InDesign or equivalent design skills.
• Basic video editing skills.
• WordPress experience and basic SEO knowledge.
• Familiarity with Google Analytics / GA4, Google Search Console and Google Ads.
• Digital forward thinking by integrating AI into daily tasks.
• Able to work independently from home.

Responsibilities

• Manage LinkedIn, Facebook, Instagram, TikTok and YouTube content and engagement.
• Plan daily content, create posts and captions, and schedule content.
• Create graphics, edit photos and videos, and produce short-form videos/reels.
• Monitor engagement and track content performance.
• Maintain and improve WordPress websites and update product pages.
• Create brochures, product sheets, and marketing materials with consistent branding.
• Assist with Google Ads, Facebook/Instagram Ads and LinkedIn campaigns.
• Turn machine brochures and tech info into marketing content.
• Use AI tools for content creation, SEO research, and market analysis.
• Organise product information into structured databases for AI search.

Skills

Social media marketing

Content creation

Video editing

English writing

AI in marketing

Tools

Canva

Adobe Illustrator

Photoshop

InDesign

WordPress

Google Analytics GA4

Google Ads

SEO basics

Job description

• Manage LinkedIn, Facebook, Instagram, TikTok and YouTube.
• Plan daily content, create posts and captions, and schedule content.
• Create graphics, edit photos and videos, and produce short‑form videos/reels.
• Monitor engagement and track content performance.

Website & SEO

• Maintain and improve UTOC Group companies WordPress websites.
• Update product pages, add new machines and improve existing content.
• Create landing pages and carry out basic on‑page SEO and keyword research.
• Use Google Search Console and GA4 to monitor performance and identify opportunities.

Brochures, Product Sheets & Graphic Design

• Create and update in‑house product brochures, machine brochures, product sheets, flyers, catalogues and other marketing materials.
• Turn technical machine information, specifications, photographs and diagrams into clear, professional marketing materials.
• Carry out simple graphic design work for exhibitions, presentations, advertisements, website banners, social‑media posts and sales materials.
• Maintain consistent branding across brochures and digital materials.
• Prepare artwork in suitable formats for digital use and basic printing requirements.

Digital Advertising

• Assist with and manage Google Ads, Facebook/Instagram Ads and LinkedIn campaigns where appropriate.
• Track enquiries, leads, cost per lead and campaign performance.

Content Creation

• Turn machine brochures, photographs and technical information into useful marketing content.
• Repurpose one machine into product pages, SEO articles, LinkedIn/Facebook/Instagram posts, short videos and YouTube content.

AI & Digital Tools

• Use ChatGPT and other appropriate AI tools for content creation, SEO research, keyword research, product descriptions, video scripts and marketing analysis.
• Help organise product information into structured databases for future AI‑powered product search.

What We Are Looking For

• 2–4 years of digital marketing experience.
• Hands‑on social media experience and good written English.
• Experience creating digital content and simple graphic designs.
• Ability to create professional brochures, product sheets and marketing artwork.
• Canva, Adobe Illustrator, Photoshop, InDesign or equivalent design skills.
• Basic video editing skills.
• WordPress experience and basic SEO knowledge.
• Familiarity with Google Analytics / GA4, Google Search Console and Google Ads.
• Digital forward thinking by integrating AI into daily tasks.
• Able to work independently from home.

Strong Advantage

• B2B marketing, manufacturing, engineering, industrial machinery, packaging or automation experience.
• Experience producing technical brochures or marketing materials for machinery/engineering products.
• LinkedIn B2B marketing and lead generation experience.

Work From Home

This is primarily a work‑from‑home position based in Johor. The successful candidate should be able to travel to Singapore & Malaysia occasionally for team meetings, marketing planning, product familiarisation, photography/video sessions and discussions with management and sales teams.