DIGITAL MARKETING EXECUTIVE

BOOMWAVE SDN BHD; Petaling Jaya; À distance; MYR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Flexible working hours / Work FromHome

Medical benefits

Annual bonus & performance incentives

Career development and advancement

Friendly and supportive working环境

Résumé du poste

BOOMWAVE SDN BHD is seeking a proactive Digital Marketing professional to plan and execute campaigns across Shopee, TikTok, Facebook and Instagram to boost online sales growth. You will optimize ads, analyze ROAS, and work with the Online Sales team to lift store traffic and conversions.

The role requires hands-on experience in e-commerce digital advertising, content creation, and data-driven decision making. Flexible working arrangements and opportunities for career growth are available.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Business or related field, or equivalent relevant experience.
• 2 years or more hands-on digital marketing or e-commerce experience, preferably in performance marketing.
• Experience managing digital advertising campaigns on Shopee Ads, TikTok Ads or Meta Ads with understanding of ROAS and budgets.
• Solid understanding of e-commerce platforms, social media marketing and campaign performance analysis.

Responsabilités

• Plan and execute digital marketing strategies to increase online sales growth.
• Manage and optimize advertisements on Shopee, TikTok, Facebook and Instagram focusing on ROAS and conversions.
• Collaborate with Online Sales to improve store traffic, listings, conversion rates and sales performance.
• Coordinate online promotions, product launches, influencer collaborations and livestream campaigns.
• Create marketing content including product ads, social posts, short videos and promotional materials.
• Design online and offline POSM materials and promotional/roadshow assets.
• Monitor competitors and prepare reports with ROI improvements.

Connaissances

Performance marketing

Campaign optimization

Data analysis

Communication skills

Formation

Diploma/Degree in Marketing or related field

Outils

Shopee Ads

TikTok Ads

Meta Ads

Canva

Photoshop

CapCut

Description du poste

Plan and execute digital marketing strategies and campaigns to increase brand awareness, product exposure and online sales growth.

Manage and optimize advertisement on Shopee, TikTok, Facebook and Instagram, focusing on advertising effectiveness, ROAS and sales conversion.

Work closely with the Online Sales team to improve store traffic, product listings, conversion rates and sales performance.

Plan and execute online promotions, product launches, affiliate/influencer collaborations and support livestream campaigns.

Create engaging marketing content, including product advertisements, social media posts, short videos and promotional materials.

Design advertisements, posters, banners and POP/POSM materials for online and offline promotions, including roadshows and retail activities.

Monitor competitors, analyse marketing and sales performance, and prepare regular reports with recommendations to improve sales and marketing ROI.

Job Requirements

Diploma or Degree in Marketing, Digital Marketing, Business or related field, or equivalent relevant experience.

Preferably 2 years or more of hands-on digital marketing or e-commerce experience, especially in performance marketing.

Practical experience managing digital advertising campaigns on Shopee Ads, TikTok Ads or Meta Ads, with an understanding of ROAS, conversion rates and advertising budgets.

Good understanding of e-commerce platforms, social media marketing and campaign performance analysis.

Working knowledge of graphic design and video editing tools such as Canva, Photoshop, CapCut or equivalent software.

Analytical, creative, proactive and results-driven, with good communication skills and the ability to work independently and as part of a team.

Knowledge of AI tools for content creation, design, video editing or marketing optimization will be an added advantage.

Experience in consumer electronics, lifestyle products or e-commerce, as well as influencer/affiliate marketing, will be an added advantage.

Employee Benefits

• Flexible working hours / Work From Home arrangements
• EPF, SOCSO & EIS
• Annual bonus & performance incentives
• Medical benefits
• Career development and advancement opportunities
• Friendly and supportive working environment