Digital & Content Executive

MATRIX EDUCARE SDN BHD; Seremban; In loco; MYR 48.000 - 72.000; Tempo pieno

Descrizione del lavoro

MATRIX EDUCARE SDN BHD in Malaysia is seeking a creative Digital Marketing Specialist to develop social media content across platforms, including visuals, videos and copy that resonates with diverse audiences. You will manage a content calendar, align campaigns with recruitment and events, shoot and edit photos/videos, and ensure brand consistency and SEO readiness while collaborating with school teams.

Applicants should have 1–2 years in digital marketing, a related degree, and proficiency with

Competenze

• Diploma or Bachelor's Degree in Digital Marketing, Marketing, Mass Communication, Multimedia, Media Production or related discipline.
• Minimum 1–2 years of relevant experience in digital marketing, social media management, content creation or related field.
• Prior experience in an international school or education sector is a distinct advantage.
• Hands-on experience in photography, videography and video editing with strong visual composition.

Mansioni

• Develop creative content including visuals, videos and copy for social media and other digital channels.
• Manage social media content calendar aligned with marketing objectives and events.
• Stay updated on trends and platform algorithms to keep online presence engaging.
• Plan, shoot and edit high-quality photos and videos for campaigns, website and ads.
• Coordinate with school teams for interviews, testimonials and event coverage.
• Ensure brand consistency and high standards of English in all content.
• Assist with SEO and explore AI-powered tools to improve user experience.

Conoscenze

Strong written English

Independent worker

Multimedia creation

Social media management

Creative storytelling

Formazione

Bachelor's degree in Digital Marketing or related field

Diploma in related discipline

Strumenti

Canva

CapCut

Adobe Photoshop

Adobe Premiere Pro

Descrizione del lavoro

Develop creative content, including visuals, videos and copy tailored to different target audiences for social media platforms and other relevant digital channels.

Develop and execute a social media content calendar aligned with the school's marketing objectives, recruitment priorities, key events and promotional materials.

Stay updated and provide advice on emerging social media trends, content formats, platform algorithms and digital marketing practices to keep the school's online presence fresh, relevant and engaging.

2. Photography, videography & storytelling

Independently plan, shoot and edit high-quality photographs and videos for social media, the school website, digital advertising and other marketing purposesincluding student and teacher interviews, testimonials, event highlights, behind-the-scenes features and promotional videos.

Capture moments of school life, including classroom activities, student achievements, school events, co-curricular activities, boarding life and campus experiences.
Develop compelling stories that showcase the school's academic programmes, learning environment, student experiences and unique strengths.

Identify interesting stories and content opportunities proactively.

Planning, execution and optimisation of digital marketing campaigns to promote student enrolment, Open Days, academic programmes, holiday camps and other school initiatives.

Monitor and analyze campaign performance, including reach, engagement, click-through rates, enquiries, lead generation, conversion-related metrics, etc.

Recommend improvements to campaign content and digital marketing strategies based on performance insights.

4. Brand communication

Ensure consistency in brand identity, tone of voice, visual presentation and communication standards across all digital platforms.

Maintain high standards of English in all published content.

Support regular updates to the school website, including programme information, news, events, promotional campaigns and admissions-related content.

Assist with search engine optimisation (SEO) and other initiatives to improve the school's online visibility.

Explore appropriate AI-powered tools and emerging digital technologies to improve user experience and website performance.

6. School events & cross-departmental collaboration

Provide photography, videography and digital content coverage for school events, Open Days, performances, competitions and other key activities.

Work closely with academic departments, Admissions and other school teams to identify and develop meaningful content that showcases school life and achievements.

Coordinate with teachers, students and school leadership to arrange interviews, testimonials, filming sessions and other content opportunities.

Maintain an organised digital library of photographs, videos and marketing assets for future use.

Ensure appropriate consent, safeguarding and privacy requirements are observed when photographing, filming or publishing content involving students.

Job Requirements

Diploma or Bachelor's Degree in Digital Marketing, Marketing, Mass Communication, Multimedia, Media Production or a related discipline.

Minimum 1–2 years of relevant experience in digital marketing, social media management, content creation or a related field.

Prior experience in an international school or the education sector would be a distinct advantage.

Hands-on experience in photography, videography and video editing. Demonstrate a strong understanding of visual composition, lighting, framing, sound and video editing techniques.

Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Photoshop, Adobe Premiere Pro or equivalent applications. Familiarity with AI-assisted content creation tools and digital marketing technologies would be an added advantage.

Good understanding of Facebook, Instagram, TikTok, YouTube and current social media content trends.

Familiarity with Meta Ads Manager, Google Ads, Google Analytics and basic SEO practices would be an advantage.

Strong written and spoken English.

Resourceful, proactive and comfortable working independently to identify, plan and execute content opportunities.

Comfortable interacting with students, teachers, parents and school leadership in a multicultural educational environment.

Applicants should be able to present a portfolio of previous work, particularly photography, short-form videos, social media content and digital campaigns.

Our philosophy is to challenge on students to be intellectually curious, responsive and persistent, to be committed and expressive towards their ideals. Our goal is to ensure that every student will become articulate, courageous and develop a realisation that the world is their classroom, and that our lessons are for life. Unrivalled in design, range of facilities, ICT technologies; learning is truly a global experience on our 20 acre campus and truly Second to None. Nulli Secunda.

Our philosophy is to challenge on students to be intellectually curious, responsive and persistent, to be committed and expressive towards their ideals. Our goal is to ensure that every student will become articulate, courageous and develop a realisation that the world is their classroom, and that our lessons are for life. Unrivalled in design, range of facilities, ICT technologies; learning is truly a global experience on our 20 acre campus and truly Second to None. Nulli Secunda.