Content Creator

RCSI & UCD MALAYSIA CAMPUS (formerly Penang Medical College); George Town; On-site; MYR 42,000 - 72,000; Full time

Job summary

RCSI & UCD Malaysia Campus (RUMC) seeks a creative Content Creator to develop and execute engaging marketing content across digital and offline platforms. You will manage high-quality content for student recruitment, branding and communications, ensuring messaging aligns with RUMC, RCSI and UCD brand guidelines.

You will work with the Marketing, PR & Communications Manager and digital teams to plan, create, edit and publish content across social media and other channels, while coordinating with

Qualifications

• Relevant experience in social media management and content creation, supported by a portfolio demonstrating video production, editing and copywriting skills.

Responsibilities

• Plan content aligned with campaigns and priorities.
• Develop stories featuring student experiences and alumni.
• Adapt messaging for platforms and audiences.
• Monitor social media trends and recommend strategies.
• Lead end-to-end content production including filming.
• Create short-form videos, interviews, photos and captions.
• Coordinate participation of students and staff.
• Schedule filming and interview logistics.
• Conduct interviews and guide participants.
• Capture campus event content.
• Repurpose footage for multiple platforms.
• Publish content on Facebook, Instagram and LinkedIn.
• Support TikTok and Xiaohongshu expansion.
• Moderate comments and handle inquiries.
• Ensure brand guidelines and approvals.
• Verify programme information before publication.
• Collaborate with teams to identify stories.
• Build student contributor network.
• Coordinate with designers and partners.
• Monitor content performance and report insights.
• Maintain content library.

Skills

Social media management

Content creation

Video production

Copywriting

Camera operation

English communication

Education

Diploma or Degree in Marketing/Communications/Digital Media

Tools

Canva

CapCut

Adobe Premiere Pro

Job description

RCSI & UCD Malaysia Campus (RUMC) is seeking a creative and proactive Content Creator to support the development and execution of engaging marketing content across digital and offline platforms.

The successful candidate will be responsible for creating, producing and managing high-quality content that supports student recruitment, institutional branding and communication initiatives.

Working closely with the Marketing, PR & Communications Manager and digital teams, the Content Creator will ensure consistent messaging, accurate programme information and alignment with RUMC, RCSI and UCD brand guidelines across all communication channels.

Key Responsibilities

1. Content Planning & Development

Develop creative content ideas and maintain a social media content calendar aligned with recruitment campaigns, academic programmes, events and institutional priorities.

Identify and develop stories featuring student experiences, alumni achievements, academic expertise, research and industry collaborations.

Adapt content formats and messaging to suit different platforms and target audiences, including prospective students, parents, alumni and industry partners.

Monitor social media trends and recommend relevant content strategies to enhance RUMC's digital presence.

2. Content Creation & Production

Manage the end-to-end content production process, from concept development and scripting to filming, editing and final asset preparation.

Produce engaging short-form videos, interviews, photographs, captions, Instagram Reels, Stories and carousel posts.

Identify and approach students, alumni, academics and staff to participate in content creation.

Coordinate interview arrangements, filming schedules, locations and participant briefings.

Conduct interviews and guide participants to communicate their experiences naturally and confidently.

Capture content during campus activities, Open Days, education fairs and other university events.

Repurpose existing footage and materials into engaging content suitable for different digital platforms.

3. Social Media Management

Schedule and publish approved content across RUMC's Facebook, Instagram and LinkedIn platforms.

Support the development and launch of RUMC's future TikTok and Xiaohongshu accounts.

Monitor social media comments and messages, respond to general enquiries and refer specific enquiries to the relevant departments.

Ensure all published content complies with RUMC's brand guidelines, tone of voice and internal approval procedures.

Verify the accuracy of programme information and obtain the necessary permissions before publication.

4. Collaboration & Performance Monitoring

Work closely with Marketing, Admissions, academic departments and student societies to identify content opportunities and develop relevant stories.

Build and maintain a network of student contributors and ambassadors.

Coordinate with designers and external partners when required.

Monitor content performance and prepare regular reports with recommendations to improve engagement, audience growth and recruitment enquiries.

Maintain an organised library of video footage, photographs and completed content for future use.

Requirements & Qualifications

Diploma or Degree in Marketing, Communications, Mass Communication, Digital Media, Film Production or a related field.

Relevant experience in social media management and content creation, supported by a portfolio demonstrating video production, editing and copywriting skills.

Ability to independently plan, shoot and edit engaging content using a smartphone and/or camera.

Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Premiere Pro or equivalent software.

Strong written and verbal communication skills in English, with the ability to produce clear and engaging content.

Comfortable approaching people, conducting interviews and coordinating content participants.

Good understanding of Facebook, Instagram and LinkedIn, with an interest in emerging platforms such as TikTok and Xiaohongshu.

Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines.

Willingness to attend occasional evening or weekend events and travel for content assignments when required.

Added Advantages

Experience in higher education, youth marketing or student recruitment.

Experience in developing and managing student ambassador or content creator communities.

Confidence in appearing on camera or hosting short-form videos.

Familiarity with social media analytics and paid social media content.

Why Join RUMC?

Be part of a dynamic higher education environment where you can contribute to meaningful stories, strengthen institutional branding and create engaging content that connects with future generations of students.