Social Media & Marketing Executive

Beaconhouse Malaysia Sdn. Bhd; Petaling Jaya; On-site; MYR 39,000 - 73,000; Full time

Job summary

Beaconhouse Sri Inai International School is seeking a creative Social Media & Marketing Executive to develop engaging digital content and strengthen the school’s online presence. You will support marketing initiatives and drive enquiries and enrolment with compelling campaigns and multimedia assets.

You will manage daily content across major platforms, contribute photography and videography, and collaborate with the marketing team to promote school activities, Open Days and events while

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Mass Communication, Advertising, Media or a related field.
• 2–3 years of relevant experience in social media, digital marketing or a similar role.
• Strong skills in photography, videography, video editing and copywriting.
• Proficient in Adobe Photoshop, Illustrator or equivalent creative software.
• Tech-savvy with good knowledge of social media and digital marketing tools.
• Strong communication, interpersonal, organisational and analytical skills.
• Creative, proactive, adaptable and results-oriented.
• Able to work independently and collaboratively in a fast-paced environment.
• Fluent in English and Bahasa Malaysia; Mandarin is an added advantage.
• Experience in education, events or customer-facing marketing will be an advantage.

Responsibilities

• Develop and execute social media and digital marketing strategies to increase brand awareness, engagement and enquiries.
• Create engaging photos, videos, graphics and copywriting for social media, newsletters and marketing materials.
• Manage daily content across Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
• Plan and execute digital campaigns, competitions and promotional activities.
• Monitor social media performance, audience engagement and trends, and recommend improvements.
• Update and maintain school website content, including news, events, banners, calendars and photo galleries.
• Conduct photography and videography of school activities, events and day-to-day school life.
• Support Open Days, education fairs, roadshows, parent events, community events and other enrolment initiatives.
• Research and monitor competitor activities and market trends.
• Work closely with the School Principal, Enrolment/Admissions and Marketing teams to support school growth.
• Undertake other marketing and school-related duties as assigned.

Skills

Social media management

Content creation

Photography

Videography

Copywriting

Photoshop

Illustrator

Digital marketing tools

English & Bahasa Malaysia

Education

Bachelor’s degree in Marketing

Diploma in Marketing

Tools

Adobe Photoshop

Adobe Illustrator

Job description

We are seeking a creative and results-driven Social Media & Marketing Executive to develop engaging digital content, strengthen the school’s online presence, support marketing initiatives and drive enquiries and enrolment.

Location: Beaconhouse Sri Inai International School
Department: Marketing
Reports to: Head of Marketing, Regional Office / School Principal

Key Responsibilities

Develop and execute social media and digital marketing strategies to increase brand awareness, engagement and enquiries.

Create engaging photos, videos, graphics and copywriting for social media, newsletters and marketing materials.

Manage daily content across Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.

Plan and execute digital campaigns, competitions and promotional activities.

Monitor social media performance, audience engagement and trends, and recommend improvements.

Update and maintain school website content, including news, events, banners, calendars and photo galleries.

Conduct photography and videography of school activities, events and day-to-day school life.

Support Open Days, education fairs, roadshows, parent events, community events and other enrolment initiatives.

Research and monitor competitor activities and market trends.

Work closely with the School Principal, Enrolment/Admissions and Marketing teams to support school growth.

Undertake other marketing and school-related duties as assigned.

Requirements

Diploma or Bachelor’s Degree in Marketing, Mass Communication, Advertising, Media or a related field.

2–3 years of relevant experience in social media, digital marketing or a similar role.

Strong skills in photography, videography, video editing and copywriting.

Proficient in Adobe Photoshop, Illustrator or equivalent creative software.

Tech-savvy with good knowledge of social media and digital marketing tools.

Strong communication, interpersonal, organisational and analytical skills.

Creative, proactive, adaptable and results-oriented.

Able to work independently and collaboratively in a fast-paced environment.

Fluent in English and Bahasa Malaysia; Mandarin is an added advantage.

Experience in education, events or customer-facing marketing will be an advantage.

SAFEGUARDING STATEMENT:

The school takes safeguarding children very seriously.

All staff will be subject to rigorous checks.

The interview process will include safeguarding and staff conduct.

What We Offer

Join Beaconhouse Sri Inai International School and play a key role in growing our digital presence, engaging our school community and supporting enrolment and marketing initiatives.

We look forward to working with you.

Beaconhouse Malaysia is part of the Beaconhouse Group, the world’s largest private school network with nearly 50 years of educational excellence across six countries. In Malaysia, we operate 14 schools within the Klang Valley, offering a complete pathway from preschool to secondary education. At Beaconhouse we empower and inspire students to reach for excellence and to become independent global learners. Our core focus is to deliver high-quality academic programs that enable students to achieve their intellectual potential, develop confidence and lifelong-learning skills to improve their prospects beyond school.

Beaconhouse Malaysia is part of the Beaconhouse Group, the world’s largest private school network with nearly 50 years of educational excellence across six countries. In Malaysia, we operate 14 schools within the Klang Valley, offering a complete pathway from preschool to secondary education. At Beaconhouse we empower and inspire students to reach for excellence and to become independent global learners. Our core focus is to deliver high-quality academic programs that enable students to achieve their intellectual potential, develop confidence and lifelong-learning skills to improve their prospects beyond school.