Digital Marketing Manager

The Alice Smith School; Kajang , Bandar Baru Bangi, Seri Kembangan; On-site; MYR 90,000 - 150,000; Full time

Job summary

The Alice Smith School is seeking a Digital Marketing Manager to lead digital marketing across the website, search, paid media, social and emerging platforms. You will own website performance, drive audience growth and use data-led optimization to improve inquiries and enrolments for Malaysia, including Asia.

You will work with Admissions and Brand to strengthen qualified enquiries, manage budgets, and coordinate across teams to ensure brand standards and safeguarding compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• At least five years’ digital marketing experience with ownership of campaigns and website performance.
• Hands-on ability in CMS, SEO, paid search, paid social and content publishing.
• Strong analytical skills with GA4, Search Console and paid/social reporting.
• Experience growing audiences and qualified enquiries across varied digital channels.
• Experience managing budgets, suppliers and collaborative projects.
• Excellent English communication and data-driven recommendations.

Responsibilities

• Plan, deliver and improve the school's digital marketing activities, priorities and KPIs.
• Manage and update the website, CMS, landing pages, navigation and accessibility.
• Grow qualified website traffic via SEO, SEM, paid media, content and local listings; monitor rankings.
• Develop and optimise campaigns across Google Ads, Meta, YouTube, email and other channels.
• Own the social and digital content calendar; publish content and maintain brand standards.
• Research regional platforms to reach families across Asian markets.
• Analyze data to identify audience insights and inform channel decisions.
• Maintain measurement and conversion tracking and produce actionable dashboards.
• Collaborate with Admissions to improve lead nurturing and follow-up journeys.
• Coordinate with teams to ensure responsible use of imagery and privacy.

Skills

Digital marketing strategy

Website performance

Analytics & reporting

Lead nurturing

Budget management

Content publishing

Campaign testing

Education

Bachelor’s degree in Marketing or Communications

Tools

CMS

GA4

Google Ads

Meta Ads

Job description

In 1946, with no schools available for expat children in post-war Malaya, Alice Fairfield-Smith began teaching two children from a spare bedroom in Kuala Lumpur. By Christmas, her class had grown to ten, the beginning of Alice Smith School, one of the pioneers of British overseas schooling and now the oldest International School in Malaysia.

\"I was amazed and delighted that it was a happy place, I wanted it to be so and was proud of its reputation for excellence. I believe most firmly that to do your best you must enjoy what you are doing, whether it is sport, learning or work, & enter into what you are doing with enthusiasm.\"

Eighty years on, that same spirit continues to shape Alice Smith School and our purpose: to spark courageous exploration to inspire a better world.

To build a better world together.

Our purpose is embedded through our community promise and strategic pillars

Our Community Promise

Our Community Promise is a clear set of statements that reflect our shared values in action. It outlines the specific behaviours we expect from all members of our community: parents, carers, staff, and students alike. By embracing these behaviours, we create a positive atmosphere that supports learning, wellbeing, and mutual respect.

Our Purpose at The Alice Smith School

In 1946, with no schools available for expat children in post‑war Malaya, Alice Fairfield‑Smith began teaching two children from a spare bedroom in Kuala Lumpur. By Christmas, her class had grown to ten, the beginning of Alice Smith School, one of the pioneers of British overseas schooling and now the oldest International School in Malaysia.

\"I was amazed and delighted that it was a happy place, I wanted it to be so and was proud of its reputation for excellence. I believe most firmly that to do your best you must enjoy what you are doing, whether it is sport, learning or work, & enter into what you are doing with enthusiasm.\"

Eighty years on, that same spirit continues to shape Alice Smith School and our purpose: to spark courageous exploration to inspire a better world.

To build a better world together.

Our purpose is embedded through our community promise and strategic pillars

Our Community Promise

Our Community Promise is a clear set of statements that reflect our shared values in action. It outlines the specific behaviours we expect from all members of our community: parents, carers, staff, and students alike. By embracing these behaviours, we create a positive atmosphere that supports learning, wellbeing, and mutual respect.

Our People

We are a diverse collective of experts and curious minds, working together to push the boundaries of education to lead learning for an ever‑changing world.

Our Students

We encourage students to explore different paths with courage and curiosity, in an environment that empowers them to make an impact as their best self.

Our World

We are a supportive, connected community that innovates, explores and learns together.

The Opportunity (Overview of the role):

The Digital Marketing Manager reports to the Director of Brand and Marketing and oversees the school’s digital marketing activities across the website, search, paid media, social and emerging platforms. The role owns website performance, digital audience growth and data‑led optimisation, translating cross‑platform analysis into informed decisions and measurable improvements. Working closely with Admissions and the Brand and Communications team, the Manager will strengthen qualified enquiries and identify effective opportunities to reach families in Malaysia and priority international markets, including Asia.

Responsibilities/duties:

• Plan, deliver and improve the school's digital marketing activities, priorities and KPIs in line with brand, marketing and admissions objectives.
• Manage and update the school website, overseeing content accuracy, CMS, landing pages, navigation, mobile experience, accessibility and technical improvements.
• Grow qualified website traffic through SEO, SEM, paid media, content, local search, maps and online listings; monitor organic rankings and search performance.
• Implement GEO and AEO initiatives to improve the school’s discoverability in AI‑driven search and answer engines, evaluating impact as these platforms evolve.
• Develop and optimise campaigns across Google Ads, Meta, YouTube, email, WhatsApp and other relevant channels; manage targeting, creative testing and conversion journeys.
• Own the social and digital content calendar, creating, scheduling and publishing platform‑specific content; monitor engagement and maintain brand standards.
• Research, test and recommend regional digital platforms, including Xiaohongshu (RED), Naver Blog/Café and WeChat, to reach families across Asian markets.
• Analyse website, search, paid, organic social, email and campaign data to identify audience insights and turn them into informed channel and content decisions.
• Maintain reliable measurement and conversion tracking (including GA4, Search Console, social and advertising analytics and CRM); produce actionable reports and dashboards.
• Partner with Admissions to evaluate lead quality and digital contribution to enquiries, applications and enrolments; improve lead nurturing and follow‑up journeys.
• Conduct A/B testing of creative, targeting, messages and user journeys; use results to improve effectiveness and document learning.
• Manage digital marketing budgets, media spend, suppliers and agencies; allocate investment based on evidence, cost‑efficiency and priorities.
• Monitor online reputation and reviews, share trends, and work with Brand and Communications on appropriate responses and escalation.
• Coordinate with relevant teams to ensure accurate, timely content and responsible handling of student imagery, safeguarding, privacy and permissions.
• Oversee the routing of digital enquiries and collaborate with Admissions on response workflows; stay current with digital best practice.

Safe Recruitment Practices:

As a school with a diverse collective of experts, we uphold recruitment protocols that adhere to the highest possible international standards. We conduct thorough pre‑employment checks on candidate references and verify qualifications. If you require further information regarding the School's 'Pre‑Appointment Checks', please liaise with our People and Culture representative, as the process may vary for individuals of different nationalities.

We prioritise the careful scrutiny of checks as they are essential in ensuring a safe and secure environment for our students. By maintaining stringent recruitment practices, we aim to provide a nurturing and protected learning environment for all our students.

The duties and responsibilities of this post may vary from time to time according to the changing demands of the school. This job description may be reviewed at the reasonable discretion of the Head of School and school leadership in light of those changing requirements and in consultation with the post holder.

Selection Criteria:

Essential:

• Bachelor’s degree in Marketing, Communications or a related field.
• At least five years’ digital marketing experience, with ownership of campaigns and website performance.
• Hands‑on ability in website CMS, SEO, paid search, paid social and content publishing.
• Strong analytical skills with GA4, Search Console and paid/social reporting; able to interpret data, make decisions and improve results.
• Evidence of growing audiences and qualified enquiries across varied digital and social channels, not just Meta and Instagram.
• Experience managing budgets, suppliers, priorities and collaborative projects.
• Excellent English communication, judgement and ability to present data‑led recommendations.

Desirable:

• Highly desirable: Proven success engaging Asian audiences on platforms such as Xiaohongshu (RED), Naver, WeChat or LINE.
• Education or other high‑consideration consumer marketing experience.
• HubSpot or similar CRM/automation experience, including lead nurturing and attribution.
• Working knowledge of GEO, AEO, social listening and reputation monitoring.
• Additional languages (e.g. Bahasa Malaysia, Mandarin or Korean) and multimedia production skills.

Personal Characteristics:

• Able to work independently
• Self‑motivated with an ability to thrive under pressure and meet deadlines
• A proactive approach to problem‑solving
• Flexible approach to working, excellent time management and organisational skills
• A friendly and professional manner and appearance
• Excellent team player who is happy to assist other members of the team

Applications must be submitted by 3 December 2026. The selection committee will conduct shortlisting during the week of 7 December 2026. Please note that only shortlisted candidates will be contacted for a online interview or an on‑campus second interview.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?
• How many years of digital marketing experience do you have?
• Are you willing to undergo a pre‑employment background check?

The Alice Smith School is one of the most prestigious and respected British international schools in Asia. It has an established reputation for excellence, and as a not‑for‑profit educational foundation, all the school’s resources are focused on the wellbeing of students. The school is one of the first schools in Malaysia and earliest in South East Asia and wider afield to be accredited as a British School Overseas by the Department for Education in London and is graded as outstanding.

The School resides on two campuses. The Primary Campus caters to students from Pre‑school to Year 6 in the city centre, while the beautiful purpose‑built Secondary Campus in Equine Park situated on 25 acres of land caters to students from Years 7 to 13 and offers GCSEs and A Levels.

Since its founding in 1946, the school has grown into a diverse and dynamic community with 1,600 students from close to 50 different nations. The core of the student body comprises the founder nationalities of Britain, Australia, New Zealand and Ireland and later as the school matured, the children of alumni. With more than 70 years of history, the school has a rich educational heritage and an extensive web of alumni globally.

The school is a member of FOBISIA (Federation of British International Schools in Asia), COBIS (Council of British International Schools), ISC (Independent Schools Council), EARCOS (East Asia Regional Council of Schools), and CIS (Council of International Schools).

The Alice Smith School is anchored in the English National Curriculum. The school is committed to leading excellence in learning, teaching and curriculum creativity. We provide a stimulating, challenging and joyful ethos where every individual is valued and their achievements celebrated.

We value, and aim to educate, the whole child. We want our students to lead successful adult lives, enriched and empowered by a passion for lifelong learning. Our teachers are not simply concerned with the transfer of academic knowledge and skills; we deliberately develop values and wider understanding.

Our broad and balanced curriculum is designed to stimulate every student’s capacity to learn whilst providing the opportunity to develop higher‑level thinking skills including creativity, problem solving and highly effective communication.

Reflecting the very best of British education provision enhanced and enriched by our international context, our students are encouraged to become proficient lifelong learners through the explicit development of the KLASS learner attributes:

Happiness and Health

Respect

Community Mindedness

Communication

Problem Solving

Visit www.alice-smith.edu.my for more details.

What can I earn as a Digital Marketing Manager