Digital Communications Lead — Student Recruitment & Brand Growth

The University of Nottingham Malaysia Campus; Semenyih; On-site; MYR 120,000 - 190,000; Full time

Job summary

The University of Nottingham Malaysia Campus is seeking a Digital Communications Manager (Assistant Manager) to develop and deliver a comprehensive digital communications strategy. The role focuses on social media, university branding, recruitment support, and research visibility through audience-focused content and campaigns.

You will lead cross-functional teams, manage external partners, and measure performance with analytics to continuously improve engagement, reach and reputation.

Qualifications

• Bachelor’s degree in Communications, Marketing, Digital Media, Public Relations, Journalism or related field.
• Strong understanding of digital communications, content strategy, social media management and multi-channel campaigns.
• Excellent writing and storytelling with ability to translate complex topics for broad audiences.
• Experience creating and optimizing content across social, web and digital platforms with SEO awareness.
• Proficiency in analytics and reporting tools to evaluate performance and insights.

Responsibilities

• Develop and implement UNM's digital communications strategy across social media and digital platforms.
• Lead planning, execution and optimization of organic and paid social campaigns across owned channels.
• Recruit, manage and develop student content creators and alumni stories.
• Monitor conversations and sentiment to protect and strengthen reputation across platforms.
• Collaborate with internal stakeholders to deliver integrated digital campaigns and training.

Skills

Digital communications

Social media management

Content strategy

Analytics & reporting

Stakeholder management

Campaign planning

SEO basics

Education

Bachelor's degree in Communications/Marketing/Digital Media/Public Relations

Tools

Google Analytics

Meta Business Suite

TikTok Business Suite

Sprout Social

Job description

The University of Nottingham Malaysia Campus is seeking a Digital Communications Manager (Assistant Manager) to develop and deliver a comprehensive digital communications strategy. The role focuses on social media, university branding, recruitment support, and research visibility through audience-focused content and campaigns.

You will lead cross-functional teams, manage external partners, and measure performance with analytics to continuously improve engagement, reach and reputation.