Strategic Digital Communications Lead

Nottingham; Semenyih; On-site; MYR 120,000 - 180,000; Full time

Job summary

The University of Nottingham Malaysia is seeking a Digital Communications Manager to shape and execute UNM's digital narrative across social channels and websites. You will lead organic and paid campaigns, translate complex academic topics into engaging content, and partner with faculties, researchers and alumni to amplify impact.

Reporting to the Head of Communications, you will manage a content creator squad, oversee analytics, and drive recruitment and reputation initiatives through

Qualifications

• Bachelor's degree or equivalent in Communications, Marketing, Digital Media, PR, or related field.
• Strong understanding of digital communications, content strategy, social media management and multi-channel campaigns.
• Excellent writing, editing and storytelling with ability to translate complex topics into engaging content.
• Experience creating and optimizing content across social, web and digital platforms with SEO awareness.
• Proficiency in analytics and reporting tools to evaluate campaigns and drive insights.

Responsibilities

• Develop and deliver UNM’s digital communications strategy across social media and other digital platforms.
• Lead social media campaigns, including organic and paid efforts, to support recruitment and reputation.
• Recruit, manage, and develop student content creators and collaborate with faculties and alumni for stories.
• Monitor online sentiment, manage brand governance, and coordinate with internal teams and agencies.

Skills

Digital communications

Social media management

Content strategy

Analytics

Stakeholder management

Project coordination

Storytelling

SEO basics

Education

Bachelor's degree in Communications/Marketing

Tools

Google Analytics

Meta Business Suite

TikTok for Business

Sprout Social

Job description

The University of Nottingham Malaysia is seeking a Digital Communications Manager to shape and execute UNM's digital narrative across social channels and websites. You will lead organic and paid campaigns, translate complex academic topics into engaging content, and partner with faculties, researchers and alumni to amplify impact.

Reporting to the Head of Communications, you will manage a content creator squad, oversee analytics, and drive recruitment and reputation initiatives through