Dealer Marketing Management Assistant Manager

CHERY CORPORATE MALAYSIA SDN. BHD.; Kuala Lumpur; Vor Ort; MYR 120.000 - 180.000; Vollzeit

Zusammenfassung

Chery Corporate Malaysia Sdn. Bhd. seeks a dealer marketing manager to drive performance across nationwide campaigns, ensure brand compliance, and support dealers in delivering strong customer experiences.

The role requires strong stakeholder management, analytical thinking, and operational excellence to execute marketing strategies at all dealer touchpoints. Located in Kuala Lumpur, the position emphasizes cross-functional coordination and budget oversight.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 4–6 years of regional marketing experience.
• Experience in automotive industry or high-value retail distribution is highly preferred.
• Strong stakeholder management and communication skills.
• Experience in developing and monitoring marketing KPIs, campaign performance, and ROI analysis.
• Familiarity with digital marketing, online lead generation, social media content planning, and live streaming initiatives.
• Strong experience in organizing B2C events, roadshows, and implementing operational SOPs.

Aufgaben

• Review, monitor, and support dealer marketing plans to ensure timely execution and measurable outcomes.
• Establish KPIs for dealer-led marketing initiatives and monitor overall performance.
• Analyze campaign effectiveness and ROI, providing recommendations for continuous improvement.
• Serve as the primary point of contact for dealer marketing requests and evaluate requests for special marketing support.
• Guide dealers in developing localized digital content calendars and marketing plans.
• Support and encourage dealers in executing digital marketing initiatives, including live streaming events and online content creation.
• Track and monitor online marketing leads generated through dealer channels to ensure healthy lead conversion performance.
• Provide recommendations to optimize digital marketing activities based on performance insights.
• Plan and coordinate regional roadshows, promotional campaigns, and dealer marketing events.
• Oversee customer and owner engagement events organized across the dealer network.
• Develop and enforce event SOPs, operational standards, and physical setup requirements while allowing flexibility for localized execution.
• Ensure all dealer events are executed in accordance with company branding and quality standards.
• Ensure compliance with Corporate Identity (CI) guidelines across new and existing dealerships and showroom openings.
• Conduct regular evaluations of dealer marketing activities to ensure alignment with corporate branding standards.
• Maintain consistency of brand representation across all dealer marketing touchpoints.
• Manage internal marketing administration requests and coordinate cross-functional support.
• Coordinate the preparation and processing of NDAs, vendor agreements, and related documentation.
• Oversee procurement processes, invoice submissions, budget tracking, and compliance with financial reporting requirements.
• Maintain accurate marketing documentation and operational records.

Kenntnisse

Stakeholder management

Communication skills

Analytical thinking

Project management

Microsoft Excel

Microsoft PowerPoint

Digital marketing

Live streaming

Ausbildung

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

MS Office

Procurement software

Jobbeschreibung

This role is responsible for driving dealer marketing performance, ensuring brand compliance, overseeing marketing operations, coordinating nationwide campaigns and events, and supporting dealers in delivering impactful customer experiences. The ideal candidate combines strong stakeholder management, analytical thinking, and operational excellence to ensure consistent execution of the company's marketing strategies across all dealer touchpoints.

Responsibilities

Review, monitor, and support dealer marketing plans to ensure timely execution and measurable outcomes.

Establish clear KPIs for dealer-led marketing initiatives and monitor overall performance.

Analyze campaign effectiveness and ROI, providing recommendations for continuous improvement.

Serve as the primary point of contact for dealer marketing requests and evaluate requests for special marketing support.

Guide dealers in developing localized digital content calendars and marketing plans.

Support and encourage dealers in executing digital marketing initiatives, including live streaming events and online content creation.

Track and monitor online marketing leads generated through dealer channels to ensure healthy lead conversion performance.

Provide recommendations to optimize digital marketing activities based on performance insights.

3. Event & Roadshow Management

Plan and coordinate regional roadshows, promotional campaigns, and dealer marketing events.

Oversee customer and owner engagement events organized across the dealer network.

Develop and enforce event SOPs, operational standards, and physical setup requirements while allowing flexibility for localized execution.

Ensure all dealer events are executed in accordance with company branding and quality standards.

4. Brand Governance & Dealer Standards

Ensure compliance with Corporate Identity (CI) guidelines across new and existing dealerships and showroom openings.

Conduct regular evaluations of dealer marketing activities to ensure alignment with corporate branding standards.

Maintain consistency of brand representation across all dealer marketing touchpoints.

5. Marketing Operations & Administration

Manage internal marketing administration requests and coordinate cross-functional support.

Coordinate the preparation and processing of Non-Disclosure Agreements (NDAs), vendor agreements, and related documentation.

Oversee procurement processes, invoice submissions, budget tracking, and compliance with financial reporting requirements.

Maintain accurate marketing documentation and operational records.

Requirements

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

Minimum 4–6 years of experience in regional marketing, trade marketing, dealer marketing, or franchise marketing management. Experience in the automotive industry or high-value retail distribution networks is highly preferred.

Strong stakeholder management and communication skills, with the ability to influence, guide, and collaborate effectively with dealer principals and sales managers.

Experience in developing and monitoring marketing KPIs, campaign performance, and ROI analysis.

Familiarity with digital marketing, online lead generation, social media content planning, and live streaming initiatives.

Strong experience in organizing B2C events, roadshows, and implementing operational SOPs.

Well-versed in procurement processes, financial administration, invoice management, and compliance tracking.

Highly organized with strong analytical, problem-solving, and project management skills.

Proficient in Microsoft Office applications, particularly Excel and PowerPoint.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Chery Malaysia is the official distributor of Chery vehicles in Malaysia and part of the global Chery Automobile Group, a leading international automotive brand with operations in over 80 countries. Built on strong engineering capabilities, innovation, and quality, we are committed to delivering reliable, advanced mobility solutions and exceptional customer experiences. As we continue our nationwide expansion, we offer a dynamic and rewarding environment for professionals who are driven to grow, contribute, and be part of shaping the future of mobility in Malaysia, supported by strong leadership, continuous learning, and long-term career opportunities.

Chery Malaysia is the official distributor of Chery vehicles in Malaysia and part of the global Chery Automobile Group, a leading international automotive brand with operations in over 80 countries. Built on strong engineering capabilities, innovation, and quality, we are committed to delivering reliable, advanced mobility solutions and exceptional customer experiences. As we continue our nationwide expansion, we offer a dynamic and rewarding environment for professionals who are driven to grow, contribute, and be part of shaping the future of mobility in Malaysia, supported by strong leadership, continuous learning, and long-term career opportunities.