Assistant Manager - Dealer Marketing Management

Chery Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Chery Malaysia is seeking a results-driven Dealer Marketing & Events Manager to drive regional dealer marketing performance, ensure brand compliance, and oversee marketing operations across nationwide campaigns and events.

The ideal candidate will manage dealer relationships, set KPIs, analyze ROI, coordinate live streaming and digital content, and ensure consistent brand representation across all dealer touchpoints. Strong project management and budgeting skills are essential.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4–6 years of regional marketing or dealer marketing experience in automotive industry.
• Strong stakeholder management and communication skills to influence and collaborate with dealers and sales managers.
• Experience in developing and monitoring marketing KPIs, campaigns, and ROI analysis.
• Familiarity with digital marketing, online lead generation, social media planning, and live streaming initiatives.
• Strong experience organizing B2C events, roadshows, and executing SOPs.
• Knowledge of procurement, financial administration, invoicing, and compliance tracking.
• Highly organized with analytical, problem-solving, and project management skills.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.

Responsibilities

• Review dealer marketing plans for timely execution and measurable outcomes.
• Establish KPIs for dealer-led marketing initiatives and monitor performance.
• Analyze campaign effectiveness and ROI with recommendations for improvement.
• Serve as primary contact for dealer marketing requests and evaluate special marketing needs.
• Guide dealers in creating localized digital content calendars and marketing plans.
• Support digital marketing initiatives including live streaming events and online content creation.
• Track online marketing leads from dealer channels and monitor conversion performance.
• Provide recommendations to optimize digital marketing activities based on performance insights.
• Plan and coordinate regional roadshows, campaigns, and events.
• Oversee dealer customer and owner engagement events across the network.
• Develop and enforce event SOPs and standards with localized flexibility.
• Ensure events align with CI guidelines and brand standards.
• Manage internal marketing administration, NDAs, vendor agreements, and documentation.
• Oversee procurement, budgeting, and financial reporting for marketing.

Skills

Stakeholder management

Campaign analysis

Digital marketing

Event planning

Marketing operations

Project management

Communication

Excel

PowerPoint

Education

Bachelor's Degree in Marketing/Business/Communications

Tools

Excel

PowerPoint

Job description

This role is responsible for driving dealer marketing performance, ensuring brand compliance, overseeing marketing operations, coordinating nationwide campaigns and events, and supporting dealers in delivering impactful customer experiences. The ideal candidate combines strong stakeholder management, analytical thinking, and operational excellence to ensure consistent execution of the company's marketing strategies across all dealer touchpoints.

Responsibilities

• Review, monitor, and support dealer marketing plans to ensure timely execution and measurable outcomes.
• Establish clear KPIs for dealer-led marketing initiatives and monitor overall performance.
• Analyze campaign effectiveness and ROI, providing recommendations for continuous improvement.
• Serve as the primary point of contact for dealer marketing requests and evaluate requests for special marketing support.
• Guide dealers in developing localized digital content calendars and marketing plans.
• Support and encourage dealers in executing digital marketing initiatives, including live streaming events and online content creation.
• Track and monitor online marketing leads generated through dealer channels to ensure healthy lead conversion performance.
• Provide recommendations to optimize digital marketing activities based on performance insights.

3. Event & Roadshow Management

• Plan and coordinate regional roadshows, promotional campaigns, and dealer marketing events.
• Oversee customer and owner engagement events organized across the dealer network.
• Develop and enforce event SOPs, operational standards, and physical setup requirements while allowing flexibility for localized execution.
• Ensure all dealer events are executed in accordance with company branding and quality standards.

4. Brand Governance & Dealer Standards

• Ensure compliance with Corporate Identity (CI) guidelines across new and existing dealerships and showroom openings.
• Conduct regular evaluations of dealer marketing activities to ensure alignment with corporate branding standards.
• Maintain consistency of brand representation across all dealer marketing touchpoints.

5. Marketing Operations & Administration

• Manage internal marketing administration requests and coordinate cross-functional support.
• Coordinate the preparation and processing of Non-Disclosure Agreements (NDAs), vendor agreements, and related documentation.
• Oversee procurement processes, invoice submissions, budget tracking, and compliance with financial reporting requirements.
• Maintain accurate marketing documentation and operational records.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4–6 years of experience in regional marketing, trade marketing, dealer marketing, or franchise marketing management in the automotive industry.
• Strong stakeholder management and communication skills, with the ability to influence, guide, and collaborate effectively with dealer principals and sales managers.
• Experience in developing and monitoring marketing KPIs, campaign performance, and ROI analysis.
• Familiarity with digital marketing, online lead generation, social media content planning, and live streaming initiatives.
• Strong experience in organizing B2C events, roadshows, and implementing operational SOPs.
• Well-versed in procurement processes, financial administration, invoice management, and compliance tracking.
• Highly organized with strong analytical, problem-solving, and project management skills.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.