D2C Product Strategy Lead, Assistant Manager

KHIND Malaysia

Shah Alam

On-site

MYR 60,000 - 90,000

Full time

6 days ago

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Job summary

KHIND Malaysia is seeking an Assistant Manager, Product Management to drive the Direct-to-Consumer (D2C) product portfolio, owning the lifecycle from market opportunity assessment to retirement. You will develop portfolio strategies, define positioning to maximise revenue and profit, and work with suppliers on specifications and pricing while monitoring performance across D2C channels.

This role requires at least 4 years in product management or related fields, with experience in consumer

Qualifications

Bachelor's degree in Business, Marketing, Engineering, Product Management, or related field.
Minimum 4 years in Product Management or related roles.
Experience in consumer electronics, home appliances, FMCG durable goods, or e-commerce preferred.
Strong commercial acumen to evaluate opportunities and build business cases.
Experience with market research, competitor analysis, and pricing strategy.
Data-informed decision making and stakeholder communication.
Self-driven, analytical, and able to manage multiple projects.

Responsibilities

Develop product portfolio strategies aligned with business objectives and growth plans.
Identify categories to enter, expand, or exit based on market opportunities.
Define product positioning to maximise revenue, gross profit, and market share.