Assistant Manager, Product Management

KHIND Malaysia; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

KHIND Malaysia is seeking an Assistant Manager, Product Management to drive the Direct-to-Consumer (D2C) product portfolio, owning the lifecycle from market opportunity assessment to retirement. You will develop portfolio strategies, define positioning to maximise revenue and profit, and work with suppliers on specifications and pricing while monitoring performance across D2C channels.

This role requires at least 4 years in product management or related fields, with experience in consumer

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Product Management, or related field.
• Minimum 4 years in Product Management or related roles.
• Experience in consumer electronics, home appliances, FMCG durable goods, or e-commerce preferred.
• Strong commercial acumen to evaluate opportunities and build business cases.
• Experience with market research, competitor analysis, and pricing strategy.
• Data-informed decision making and stakeholder communication.
• Self-driven, analytical, and able to manage multiple projects.

Responsibilities

• Develop product portfolio strategies aligned with business objectives and growth plans.
• Identify categories to enter, expand, or exit based on market opportunities.
• Define product positioning to maximise revenue, gross profit, and market share.

Skills

Product management

Market research

Pricing strategy

Stakeholder management

Data-driven

Multitasking

Education

Bachelor's degree

Job description

We're looking for an Assistant Manager, Product Management to drive our Direct-to-Consumer (D2C) product portfolio. In this role, you'll own the product lifecycle - from identifying new market opportunities and developing business cases to managing portfolio performance and recommending product retirement.

If you enjoy combining market intelligence, commercial thinking, and product strategy to deliver business growth, we'd love to hear from you.

What You'll Be Doing

• Develop product portfolio strategies aligned with business objectives and growth plans.
• Identify categories to enter, expand, or exit based on market opportunities.
• Define product positioning to maximise revenue, gross profit, and market share.

New Product Development (NPD)

• Identify and evaluate new product opportunities through market research and consumer insights.
• Conduct market sizing, competitor benchmarking, and demand analysis.
• Develop product specifications, feature requirements, and pricing recommendations.
• Build business cases with revenue and gross profit projections.
• Work closely with suppliers to evaluate product specifications, commercial viability, and strategic fit.
• Monitor consumer trends, competitor activities, and emerging market opportunities.
• Analyse product performance across online marketplaces and D2C channels.
• Benchmark product features, pricing, and positioning against competitors.
• Convert market insights into actionable recommendations for new product development and portfolio optimisation.
• Manage products throughout their lifecycle, from launch to end-of-life.
• Monitor portfolio performance against revenue, profitability, and market share targets.
• Recommend product repositioning, rationalisation, or retirement based on commercial performance.
• Coordinate end-of-life activities with cross-functional teams.
• Maintain a balanced and competitive product portfolio aligned with business strategy.

What We're Looking For

• Bachelor's Degree in Business, Marketing, Engineering, Product Management, or a related discipline.
• Minimum 4 years of experience in Product Management, Category Management, or other commercial/product-related roles.
• Experience in consumer electronics, home appliances, FMCG durable goods, consumer products, or e-commerce is highly preferred.
• Strong commercial acumen with the ability to evaluate business opportunities and build product business cases.
• Experience conducting market research, competitor analysis, and pricing strategy.
• Comfortable working with data to make product decisions.
• Excellent stakeholder management and communication skills.
• Self-driven, analytical, and able to manage multiple projects simultaneously.