CX & Media Strategy Lead

Mondelez Malaysia Sdn Bhd; Selangor; On-site; MYR 180,000 - 280,000; Full time

Job summary

Mondelēz Malaysia Sdn Bhd is seeking a senior media leader to drive the markets' comms strategy and end-to-end media activation across multiple brands in Southeast Asia. You will partner with brand teams, agencies and partners to design experiences, optimize ROI and elevate first‑party data.

The role requires 8–10 years in media, strong digital expertise, stakeholder management, and the ability to navigate a complex matrix in a fast‑growing SEA market.

Qualifications

• 8–10 years of media expertise in roles involving strategy for growth or penetration.
• Digital expertise to leverage evolving media landscapes for business objectives.
• Strong operations knowledge: industry, category, customer landscape and channel planning.
• Experience with media analytics and portfolio management on large CPG brands.
• Ability to lead cross-functional projects with multiple stakeholders.

Responsibilities

• Implement end-to-end media strategy (planning, activation, evaluation, optimization) with brand teams and partners.
• Ensure consumer journeys are grounded in culture and CX trends.
• Develop holistic media investment strategies across paid, owned, and earned media and optimize ROI.
• Leverage data, AI, and analytics to optimize targeting, creative relevance, and channel mix.
• Manage total media budget and lead budgeting, planning, and buying across brands.
• Communicate with cross-functional stakeholders to execute the strategy and influence decisions.

Skills

Media strategy

Digital media

Agency management

Stakeholder management

Job description

Mondelēz Malaysia Sdn Bhd is seeking a senior media leader to drive the markets' comms strategy and end-to-end media activation across multiple brands in Southeast Asia. You will partner with brand teams, agencies and partners to design experiences, optimize ROI and elevate first‑party data.

The role requires 8–10 years in media, strong digital expertise, stakeholder management, and the ability to navigate a complex matrix in a fast‑growing SEA market.