Consumer Experience Lead MY, SG & TH

Mondelez International; Selangor; On-site; MYR 150,000 - 210,000; Full time

Job summary

Mondelēz International in Southeast Asia seeks an experienced Senior Media Leader to drive the markets' comms strategy and media activation. You will design brand experiences, lead cross-market planning, and optimize campaigns for ROI within a fast-growing SEA unit.

You will leverage data, AI and analytics to refine targeting, channel mix and creative relevance, while managing agency relationships and ensuring consistency with MDLZ media principles.

Qualifications

• 8–10 years of media expertise, preferably in a role encompassing strategy for driving penetration or growth.

Responsibilities

• Implement media end-to-end strategy (planning, activation, evaluation and optimization) partnering with brand teams, agencies and partners.

Skills

Media strategy

Digital media

Analytics

Budget management

Stakeholder management

Agency collaboration

Negotiation

Team leadership

Test-and-learn mindset

Client-side experience

Tools

Media planning tools

Data analytics tools

Job description

Selangor, Malaysia

Full time

R-174989

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

Purpose of the Role

The role drives the markets' comms strategy and media activation to design brand experiences, maximizing connection, creativity and effectiveness / efficiency across our portfolio of brands. SEA is fast growing unit in MDLZ with the complexity of having several markets working together to grow the business. Thus, it is critical that there is a is consistency in strategic planning approach and timely sharing of learnings across all markets.

How you will contribute

• Implement media E2E strategy (planning, activation, evaluation and optimization) partnering closely with brand teams, agencies and partners
• Ensure consumer experience journeys are grounded in culture & integrate latest CX trends
• Develop holistic working media investment strategies and integration across paid, owned, earned media:
• Drive both effectiveness & efficiency of the campaigns to optimize ROI
• Leverage data, AI and analytics to continuously optimize targeting, creative relevance and channel mix
• Allocating and prioritizing across for optimization and ROI
• Drive measurement framework, KPI identification and tracking
• Manage total media budget and related efforts (all media planning and buying regardless of channel). Lead day to day work, taking charge of developing budgeting exercises, strategic planning approach, buying optimization and implementation of media campaigns across several brands within the markets
• Communicate effectively with cross-functional stakeholders to ensure full support in executing the strategy.
• Be the subject matter expert on all mediums and have the ability to influence decision-making at all levels.
• Stay ahead of the curve on Digital & Data best practices and elevate digital marketing capability of the Mondelēz category teams. Drive the organization’s ambition on leveraging first-party data
• Manage agency relationship with rigor & collaboration, ensuring consistent application of MDLZ Media principles & WOW standards.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• 8–10 years of media expertise, preferably in a role encompassing strategy around driving penetration or growth.
• Digital expertise with the ability to leverage the ever-evolving digital media landscape for achieving business and brand building objectives.
• Strong operational skills incorporating understanding of industry, category and customer landscape, channel planning and value creation.
• Sound knowledge of media analytics and working knowledge of business analytics and portfolio management on large CPG businesses.
• Negotiation and collaboration skills that encourage multi-stakeholder projects to thrive.
• Experience of working with agency & media partners, multiple local, regional & global stakeholders. Ability to manage expectations of a large and diverse marketing team.
• Be in tune with latest media and content trends to pioneer industry-first interventions.
• Strong focus on process and mechanisms including planning, buying and agency performance review with actionable insights to drive sustained improvement.
• Excellent written and verbal communication skills and a bias towards proactivity.
• Can successfully deliver in a complex matrixed organization. Test-and-learn mentality; ability to take learnings and scale broadly.
• Experience handling media on the client’s side will be an advantage.

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No Relocation support available

Business Unit Summary

Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Media

Marketing

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum

Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.

Join us and Make It An Opportunity!

Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.