Media Strategy Lead: Multi-Brand Growth & ROI

Mondelēz International; Malaysia; On-site; MYR 180,000 - 260,000; Full time

Job summary

Mondelēz International Southeast Asia is seeking a senior media leader to steer multi-brand media strategy and ROI-driven campaigns across platforms. You will partner with brand teams, agencies and regional teams to deliver integrated plans that strengthen market share and brand equity.

The role requires 8–10 years of media expertise, strong digital marketing skills, and a proven track record of cross‑functional collaboration in a complex, matrixed organization.

Qualifications

• 8–10 years of media expertise in a CPG or similar environment.
• Strong digital marketing and media analytics capabilities.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Develop robust media strategies for all categories aligned with global principles and company objectives.
• Manage a complex category portfolio with agility and precision.
• Drive media thought leadership across platforms and stakeholder levels.
• Guide media agency to deliver annual plans and execute strategies with measurable ROI.
• Collaborate with brand teams, agencies and partners for holistic media plans.
• Engage with senior regional stakeholders and leverage first‑party data initiatives.

Skills

Media strategy

Digital marketing

Analytical skills

Negotiation

Stakeholder management

Communication skills

Job description

Mondelēz International Southeast Asia is seeking a senior media leader to steer multi-brand media strategy and ROI-driven campaigns across platforms. You will partner with brand teams, agencies and regional teams to deliver integrated plans that strengthen market share and brand equity.

The role requires 8–10 years of media expertise, strong digital marketing skills, and a proven track record of cross‑functional collaboration in a complex, matrixed organization.