Customer Segment Proposition - AM

OCBC Group; Kuala Lumpur; On-site; MYR 50,000 - 84,000; Full time

Job summary

OCBC Malaysia in Kuala Lumpur is seeking a Customer Segment Proposition Specialist to understand customer needs and shape propositions that drive growth. You’ll collaborate with cross-functional teams and use insights to craft targeted offerings for key segments.

The role emphasizes analytical skills, stakeholder collaboration, and a customer-centric mindset, with opportunities to contribute to learning and development within a values-driven bank.

Qualifications

• Degree in Business, Management, or Analytics field.
• 0-3 years banking or related experience.
• Strong analytical, communication and collaboration skills.

Responsibilities

• Conduct market research and analysis to identify customer needs and trends.
• Develop customer segment propositions to meet business objectives.
• Collaborate with cross-functional teams to design propositions.
• Analyse data to measure effectiveness and identify improvements.

Skills

Market research

Analytical skills

Communication skills

Cross-functional collaboration

Customer-centric propositions

Education

Business/Management/Analytics degree

Job description

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This exclusion clause shall take effect to the fullest extent permitted by law.You further consent to Oversea-Chinese Banking Corporation Limited, its related corporations (collectively, the "OCBC Group"), and their respective business partners and agents (collectively, the “OCBC Representatives”) collecting, using and disclosing your personal data for purposes reasonably required by the OCBC Group and the OCBC Representatives to enable them to process your employment application and assess your suitability for the position which you are applying for. Such purposes are set out in a Data Protection Policy, which is accessible at www.ocbc.com/policies or available on request and which you confirm you have read and understood.Customer Segment Proposition - AM page is loaded## Customer Segment Proposition - AMremote type: Onsitelocations: OCBC Malaysia, Menara OCBCtime type: Full timeposted on: Posted Todayjob requisition id: JR00004885# **WHO WE ARE:** Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.Your Opportunity Starts Here.# This is the broad job description of the job profile. Customer Segment Proposition Specialist Why Join Imagine being part of a team that shapes the future of banking by understanding the needs of our customers. As a Customer Segment Proposition Specialist at OCBC, you'll play a key role in developing innovative solutions that meet the evolving needs of our customers. You'll have the opportunity to work with cross-functional teams to design and deliver customer-centric propositions that drive business growth. How you succeed To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with stakeholders to gather insights, identify opportunities, and develop targeted propositions that meet the needs of specific customer segments. You'll need to be able to balance business objectives with customer needs, and collaborate with teams to bring propositions to life. What you do - Conduct market research and analysis to identify customer needs and trends - Develop customer segment propositions that meet business objectives and customer needs - Collaborate with cross-functional teams to design and deliver propositions - Work with stakeholders to gather insights and feedback on propositions - Analyse data to measure the effectiveness of propositions and identify areas for improvement Who you are - A degree in Business, Management, or Analytics related field - 0-3 years of experience in banking, business management, or a related field - Strong analytical and problem-solving skills - Excellent communication and collaboration skills - Ability to think creatively and develop innovative solutions - Strong understanding of customer needs and preferences Who we are Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here. What we offer Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.# # # **What we offer:**Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.