Customer Growth & Marketing Lead

Cooper Vision Contact Lens Malaysia Sdn. Bhd.; Kuala Lumpur; On-site; MYR 222,000 - 348,000; Full time

Job summary

Cooper Vision Contact Lens Malaysia Sdn. Bhd. is seeking a senior marketing lead to drive product marketing, customer activation and demand generation across Singapore and Malaysia. The role collaborates with Sales, PA, Logistics and Customer Service to translate global strategies into market-ready campaigns.

The candidate will oversee social media, KOL engagement and channel marketing, ensuring consistent brand messaging while optimizing ROI and budget governance.

Qualifications

• 6–8 years of progressive experience in marketing and trade marketing.
• Experience in Singapore market marketing management is preferred.
• Experience in healthcare, consumer health, medical devices, or related industries preferred.
• Proven track record in product launches and go-to-market execution.

Responsibilities

• Develop and execute Singapore product marketing plans and launches.
• Adapt regional brand strategies into market campaigns and activations.
• Partner with Sales/KA to create materials and POS tools.
• Monitor market trends and competitive activities to identify growth opportunities.
• Lead social media strategy and KOL engagement across SG and Malaysia.
• Drive demand planning, forecasting and S&OP inputs.
• Oversee budget tracking and governance for marketing programs.

Skills

Product launches

Go-to-market

Trade marketing

KOL engagement

Social media

Cross-functional collaboration

Job description

Cooper Vision Contact Lens Malaysia Sdn. Bhd. is seeking a senior marketing lead to drive product marketing, customer activation and demand generation across Singapore and Malaysia. The role collaborates with Sales, PA, Logistics and Customer Service to translate global strategies into market-ready campaigns.

The candidate will oversee social media, KOL engagement and channel marketing, ensuring consistent brand messaging while optimizing ROI and budget governance.