Customer Marketing Manager (18 Months)

Cooper Vision Contact Lens Malaysia Sdn. Bhd.; Kuala Lumpur; On-site; MYR 222,000 - 348,000; Full time

Job summary

Cooper Vision Contact Lens Malaysia Sdn. Bhd. is seeking a senior marketing lead to drive product marketing, customer activation and demand generation across Singapore and Malaysia. The role collaborates with Sales, PA, Logistics and Customer Service to translate global strategies into market-ready campaigns.

The candidate will oversee social media, KOL engagement and channel marketing, ensuring consistent brand messaging while optimizing ROI and budget governance.

Qualifications

• 6–8 years of progressive experience in marketing and trade marketing.
• Experience in Singapore market marketing management is preferred.
• Experience in healthcare, consumer health, medical devices, or related industries preferred.
• Proven track record in product launches and go-to-market execution.

Responsibilities

• Develop and execute Singapore product marketing plans and launches.
• Adapt regional brand strategies into market campaigns and activations.
• Partner with Sales/KA to create materials and POS tools.
• Monitor market trends and competitive activities to identify growth opportunities.
• Lead social media strategy and KOL engagement across SG and Malaysia.
• Drive demand planning, forecasting and S&OP inputs.
• Oversee budget tracking and governance for marketing programs.

Skills

Product launches

Go-to-market

Trade marketing

KOL engagement

Social media

Cross-functional collaboration

Job description

Cooper Vision Contact Lens Malaysia Sdn. Bhd. View all jobs

This role will be responsible for driving commercial success through close collaboration with Sales, Professional Affair, Logistic, Customer Service, and cross-functional teams. The role leads product marketing, customer/channel marketing, demand planning and forecasting for Singapore market, and will take the lead in driving communications, social media and KOL engagement across Singapore and Malaysia to accelerate demand generation, customer engagement and business growth.

Product Marketing

• Develop and execute Singapore product marketing plans aligned with business objectives, portfolio priorities, and market opportunities.Lead product launches, commercialization plans, and go-to-market execution for new products and innovations.
• Adapt regional/global brand strategies into market-relevant campaigns and customer activation programs.
• Partner with Sales/ KA team, PA to create impactful customer-facing materials, training tools, and point of sales materials and B2C programs
• Monitor market trends, competitor activities, and customer insights to identify opportunities for growth and portfolio optimization.
• Prepare reports & presentations - product briefs, marketing campaigns, and business reviews for internal and external stakeholders.

Customer / Trade / Channel Marketing

• Develop and execute customer, trade, and channel marketing strategies to drive demand, sales conversion, and customer engagement.
• Design and implement key account and customer marketing programs, including JBP and strategic partnerships.
• Lead trade marketing initiatives including promotions, pricing strategies, mechanics planning, customer activation programs, and retail execution.
• Work closely with Sales teams to develop account-specific growth plans and activation strategies.

Demand Planning & Marketing process administration

• Support demand planning and forecasting processes in collaboration with Sales, logistic & demand planner
• Drive monthly forecasting reviews, demand planning discussions, and S&OP inputs.

Manage marketing operations and program administration, including Agile approvals, MDA approvals, CIP submissions, PO processing, budget tracking, and compliance requirements.
Track marketing performance, ROI, and budget utilization to ensure effective investment and governance.

Communications, Social Media & KOL Management

• Lead social media strategy, content planning, community engagement, and performance optimization across Singapore and Malaysia.
• Manage external agencies and partners to ensure effective execution of communications and social media initiatives.
• Develop and execute KOL engagement plans, partnerships, and advocacy programs to strengthen brand awareness and credibility.
• Monitor social media performance, consumer sentiment, and campaign effectiveness, providing actionable insights and recommendations.
• Ensure alignment and consistency of brand messaging across all communication channels and markets.
• Work closely with internal stakeholders to develop relevant content and communication materials to support commercial and brand objectives.
• Min 6-8 years of progressive experience in marketing, trade marketing, channel marketing, or commercial marketing.
• Experience in Singapore market marketing management is preferred.
• Experience in healthcare, consumer health, nutrition, medical devices, pharmaceutical, FMCG, or related industries preferred.
• Proven track record in:
  - Product launches and go-to-market execution
  - Trade marketing and customer activation programs
  - Key account collaboration and Joint Business Planning (JBP)
  - Demand planning, forecasting and S&OP processes
  - Social media management and KOL engagement
  - Agency management and cross-functional stakeholder collaboration