CRM Senior Executive

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 42,000 - 62,000; Full time

Benefits offered by this job

Annual fixed & performance bonuses

Insurance coverage and health benefits

Staff discounts

Work-life balance

Job summary

LAC Global Brands is seeking a Customer Relationship Management Executive to drive CRM strategies across email, SMS and other channels. You will develop lifecycle programmes, segment customers, and tailor messaging to boost onboarding, engagement and retention.

You will work with Marketing, Sales and Retail Operations to align CRM with business goals, ensure data accuracy, privacy compliance, and deliver measurable campaign revenue.

Qualifications

• Diploma in Business, Sales and Marketing with 3+ years CRM experience.
• Experience managing loyalty programmes is an advantage.
• Strong written and spoken English; Bahasa Malaysia; Mandarin helpful.
• Hands-on CRM platforms, marketing automation, analytics systems.
• Knowledge of segmentation and direct marketing best practices.
• Analytical mindset to translate data into recommendations.
• Ability to handle large customer databases and ensure data accuracy.

Responsibilities

• Plan and execute CRM campaigns across email, SMS, push notifications.
• Develop customer lifecycle programmes for onboarding, engagement, retention and reactivation.
• Create segments based on purchase behaviour to tailor communications.
• Develop and optimise personalised messaging and templates across channels.
• Support growth and management of customer database with privacy compliance.
• Coordinate loyalty programme initiatives across channels.
• Analyse customer behaviour and campaign results for actionable insights.
• Track and report CRM performance including engagement and revenue.
• Test and refine campaign content and journeys.
• Collaborate with Marketing, Sales, Retail Operations and others to align CRM with business objectives.

Skills

CRM campaigns

Lifecycle marketing

Customer segmentation

Data analytics

Stakeholder collaboration

Salesforce knowledge

Excel

PowerPoint

English & Bahasa Malaysia

Mandarin (advantage)

Education

Diploma in Business, Sales & Marketing

Tools

Salesforce

Microsoft Excel

PowerPoint

Adobe Photoshop

Job description

LAC Brand, a subsidiary of V3 Brands, is a leading health and wellness supplement brand with a global presence. If you are passionate about making a positive impact on people’s lives, a career at LAC Global Brands may be the right fit for you.

Do you enjoy interacting with people?

Love facts and figures before making decisions?

If the above describes you, we want you.

As part of the team, you will:

Plan and execute CRM campaigns across email, SMS, push notifications and other relevant communication channels

Develop customer lifecycle programmes covering onboarding, engagement, retention and reactivation

Create customer segments based on purchase behaviour, preferences and engagement to deliver targeted communications and offers

Develop and optimise personalised messaging, dynamic content and campaign templates in collaboration with relevant stakeholders

Support the growth and management of the customer database, maintaining data accuracy and ensuring compliance with applicable privacy and consent requirements

Coordinate loyalty programme initiatives, including member benefits, offers and rewards, and ensure smooth implementation across channels

Analyse customer behaviour, purchase patterns and campaign results to identify actionable insights and opportunities for improvement

Track and report on CRM performance, including engagement, conversion, repeat purchases, retention and campaign revenue

Test and refine campaign content, timing, targeting and customer journeys to improve results

Work closely with Marketing, Sales, Retail Operations, and other stakeholders to align CRM initiatives with business objectives

Of course, we are in the culture of grooming our employees, so there’s plenty of opportunity for you to grow in. After all, didn’t we say we are dynamic?

To succeed in this role, we will need you to have:

A minimum Diploma in Business, Sales and Marketing or equivalent, with at least 3 years of relevant working experience. Experience in managing a loyalty programme will be an added advantage

Good written and spoken communication skills in English and Bahasa Malaysia. Proficiency in Mandarin will be an added advantage

Knowledge of Salesforce, Microsoft Excel & PowerPoint, Adobe Photoshop can be a plus point

Relevant experience in CRM, lifecycle marketing, loyalty programmes or customer retention

Hands-on experience with CRM platforms, marketing automation tools and analytics systems

A good understanding of customer segmentation, personalization and direct marketing best practices

Strong analytical skills, with the ability to turn customer data into clear recommendations

Confidence working with large customer databases and managing campaign data accurately

Commercial awareness and an understanding of how CRM activities contribute to customer loyalty and business growth

Strong communication and presentation skills, with the ability to work effectively with stakeholders across teams

Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns and competing deadlines

A proactive, customer-focused mindset and a willingness to test new ideas and improve existing processes

A collaborative approach, with the flexibility to support wider team priorities when needed

How will this career benefit you?

• Opportunity to develop your career with a reputable and stable organization
• Attractive rewards and recognition programmes, including annual fixed & performance bonuses, long service awards and other incentives
• Comprehensive employee benefits including insurance coverage, outpatient and specialist medical benefits, dental care and health screenings
• Staff purchase discounts and a workplace that promotes employee wellness and work-life balance
• A meaningful opportunity to make a positive impact on community health and well-being

Who we are – LAC Global Brands

LAC brand, a subsidiary of V3 Brands, is a leading health and wellness supplement brand with a global presence. Since its founding, LAC, short for Leader in Antioxidative Control™, has embarked on a pioneering journey to develop scientifically‑based formulas, harnessing the best of eastern wisdom and western technology to fight free radicals, combat ageing brought forth by oxidative stress, and support you daily in looking, feeling, and functioning at your best. Having established a global presence since 1997, LAC’s reach includes Singapore, Malaysia, Philippines, Taiwan, China, Japan, Vietnam, Myanmar, U.S.A., Central & South Americas, and the Middle East. LAC stringently sources ingredients from around the globe, such as U.S., Japan, France, Australia, New Zealand and Switzerland to ensure utmost quality, and works only with most specialised partners in developing and manufacturing health solutions.

LAC brand, a subsidiary of V3 Brands, is a leading health and wellness supplement brand with a global presence. Since its founding, LAC, short for Leader in Antioxidative Control™, has embarked on a pioneering journey to develop scientifically‑based formulas, harnessing the best of eastern wisdom and western technology to fight free radicals, combat ageing brought forth by oxidative stress, and support you daily in looking, feeling, and functioning at your best. Having established a global presence since 1997, LAC’s reach includes Singapore, Malaysia, Philippines, Taiwan, China, Japan, Vietnam, Myanmar, U.S.A., Central & South Americas, and the Middle East. LAC stringently sources ingredients from around the globe, such as U.S., Japan, France, Australia, New Zealand and Switzerland to ensure utmost quality, and works only with most specialised partners in developing and manufacturing health solutions.

What can I earn as a Customer Relationship Management Executive