Global CRM Specialist

Ant International; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

WorldFirst is seeking an experienced Global CRM Manager to lead our marketing automation and data-driven communication worldwide from Kuala Lumpur. You will design customer journeys, optimize campaigns, and collaborate with sales and product teams to drive engagement and retention.

The role requires 3+ years in CRM/marketing automation, fluency in English and Mandarin, and hands-on experience with Salesforce Marketing Cloud or HubSpot. HTML/CSS email templating skills are a plus.

Qualifications

• Minimum 3 years of experience in CRM/marketing automation roles.
• Fluency in English and Chinese (Mandarin) is required.
• Familiarity with Salesforce Marketing Cloud or HubSpot is a plus.
• Proven experience designing and managing data-driven, personalized marketing automation journeys, including ongoing testing and optimisation.
• Experience in creating responsive email templates using HTML and CSS.

Responsibilities

• Manage and execute CRM campaigns (email, Whatsapp, SMS, and push) in line with the marketing calendar and goals.
• Create content and strategies to optimise marketing automation and improve engagement and conversion.
• Manage audience segmentation and deliver personalized, market-specific content globally.
• Optimise CRM performance through A/B testing, data analysis, and process improvements.
• Identify solutions to enhance marketing automation capabilities and integrate with other systems.
• Collaborate with stakeholders to ensure timely delivery of CRM assets and campaigns.

Skills

Marketing automation

Audience segmentation

A/B testing

Data analysis

HTML/CSS email templates

Tools

Salesforce Marketing Cloud

HubSpot

Job description

We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance.

Duties & Responsibilities:

• Manage and execute CRM campaigns (covering email, Whatsapp, SMS, and push notification) in line with the overall marketing calendar and business goals.
• Create content, develop and execute strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
• Manage audience segmentation and ensure the delivery of personalized, market-specific content globally.,
• Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance.
• Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
• Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.

Job requirement

• Minimum 3 years of experience in CRM/marketing automation roles
• Fluency in English and Chinese (Mandarin) is required.
• Familiarity with Salesforce Marketing Cloud or HubSpot is a plus.
• Proven experience designing and managing data-driven, personalized marketing automation journeys, including ongoing testing and optimisation.
• Experience in creating responsive email templates using HTML and CSS.