Senior Executive, CRM & Lifecycle Marketing [F&B]

Randstad Malaysia; Shah Alam; On-site; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Office-based role

Job summary

Randstad Malaysia is seeking a detail-oriented Senior Executive, CRM & Lifecycle Marketing to power daily customer engagement across Malaysia and Singapore. You will own lifecycle journeys and campaigns across in-app push, email, and other owned channels, with a focus on data-driven optimization.

You will collaborate with cross-functional teams to ensure flawless execution, run A/B tests, and drive incremental order growth in a fast-paced environment.

Qualifications

• 2–4 years hands-on CRM/Retention/Lifecycle Marketing experience.
• Experience in B2C app-based brands is a strong advantage.
• Familiar with CRM platforms and automated user flows.
• Proficient with Excel/Google Sheets and data hygiene.
• Full-time, office-based role.

Responsibilities

• End-to-End Campaign Execution: Build, schedule, QA, and deploy daily/weekly promotional and lifecycle CRM campaigns across in-app push, email, and SMS for MYSG.
• Journey Maintenance & Optimization: Manage ongoing lifecycle flows (welcome, post-purchase, birthday, win-back), continuously running A/B tests on copy, timing, and segmentation to improve conversion and reduce churn.
• Audience Segmentation & Data Hygiene: Pull and configure accurate customer segments using our CDP and CRM platforms based on transaction history, app activity, and user attributes.
• Performance Tracking & Reporting: Track campaign performance, funnel drop-offs, and repeat-order metrics—flagging insights and tactical optimization opportunities to the Assistant Manager.
• Cross-Team Coordination: Work smoothly with Creative, Product, and Commercial teams to ensure assets, deep links, and promo mechanics are accurate and launched on schedule.

Skills

CRM & Lifecycle Marketing

Audience Segmentation

Data Analysis with Excel/Sheets

Campaign Execution

Education

Bachelor Degree

Tools

Braze

CleverTap

Insider

MoEngage

Mailchimp

Job description

About the Role

We are seeking a detail-oriented, execution-driven Senior Executive, CRM & Lifecycle Marketing to power the daily engine of the customer engagement across Malaysia and Singapore.

Working closely with the Assistant Manager, you will bring lifecycle journeys and commercial campaigns to life across in-app push, email, and other owned channels. If you love digging into app user behavior, setting up automated journeys, running A/B tests, and watching your campaigns immediately move daily order numbers, this role puts you at the center of one of Southeast Asia's fastest-growing consumer apps.

Key Responsibilities

• End-to-End Campaign Execution: Build, schedule, QA, and deploy daily/weekly promotional and lifecycle CRM campaigns across in-app push, email, and SMS for MYSG.


• Journey Maintenance & Optimization: Manage ongoing lifecycle flows (welcome, post-purchase, birthday, win-back), continuously running A/B tests on copy, timing, and segmentation to improve conversion and reduce churn.


• Audience Segmentation & Data Hygiene: Pull and configure accurate customer segments using our CDP and CRM platforms based on transaction history, app activity, and user attributes.


• Performance Tracking & Reporting: Track campaign performance, funnel drop-offs, and repeat-order metrics—flagging insights and tactical optimization opportunities to the Assistant Manager.


• Cross-Team Coordination: Work smoothly with Creative, Product, and Commercial teams to ensure assets, deep links, and promo mechanics are accurate and launched on schedule.

What We Are Looking For

• Experience: 2–4 years of hands‑on experience in CRM, Retention, Digital, or Lifecycle Marketing. Experience in B2C app-based brands (e-commerce, fintech/e-wallets, delivery, retail apps) is a strong advantage.


• MarTech Hands‑On Skills: Practical experience operating CRM/engagement platforms (e.g., Braze, CleverTap, Insider, MoEngage, Mailchimp, or similar) and setting up automated user flows.


• Data‑Savvy & Detail‑Obsessed: Comfortable with Excel/Google Sheets to analyze campaign performance; zero‑error mindset when handling audience segmentation, deep links, and live app notifications.


• Fast & Proactive: Thrives in a fast‑paced, in‑office environment with minimal micromanagement—quick to learn, communicates clearly, and takes ownership of deadlines.


• Non‑Negotiable: Full‑time, 100% office‑based presence.

skills

-

qualifications

-

education

Bachelor Degree