Regional CRM Specialist

ZUS COFFEE; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

ZUS COFFEE in Malaysia is seeking a Regional CRM Specialist to drive retention and engagement across the ZUS App in new markets, leading end-to-end CRM campaigns, CDP operations, and market localization.

You will design campaigns, manage segmentation and journeys, generate dashboards, and collaborate with cross-functional teams to scale marketing efforts and support market entry with data-driven insights.

Qualifications

• Diploma or a bachelor's degree in marketing or related field.
• 3 years of experience in marketing operations, CRM, or growth-related roles.
• Experience with CRM & CDP software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365, Insider, CleverTap).
• Experience working with analytic tools such as Google Analytics.
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• High proficiency in Microsoft Excel.
• API Knowledge (Sometimes) for integrations.
• Understanding on conversion attributions & app events.
• Bonus for experience with different markets (e.g., Philippines / Thailand / Indonesia).
• Bonus for experience with app-heavy usage companies.

Responsibilities

• Design and implement CRM-driven campaigns, including app push notifications and email marketing (EDM).
• Execute day-to-day CDP operations, including segmentation, journeys, and testing.
• Utilize CDP capabilities to personalize experiences across channels and deliver the right message at the right time.
• Generate reports and dashboards to track CDP performance, campaign effectiveness, and engagement.
• Provide insight frameworks for market activation and growth to support country teams.
• Assist on promotional offer configuration and deployment.
• Develop dashboards to track retention and CRM performance metrics.
• Identify opportunities for automation and process improvements to scale marketing efforts.
• Update regular reports on campaign results and growth metrics.
• Act as a liaison between cross-functional teams to ensure smooth CRM/Growth execution.
• Create and manage project timelines, deliverables, and status updates.
• Conduct A/B Testing and experimentation to optimize campaigns.

Skills

CRM systems

CDP platforms

Marketing operations

Data analytics

Excel

API knowledge

Growth marketing

Market localization

Education

Diploma or Bachelor's in Marketing

Tools

Salesforce

HubSpot

Zoho

Microsoft Dynamics 365

Insider

CleverTap

Job description

The Regional CRM Specialistis responsible for supporting user retention and engagement on the ZUS App across newly launched or emerging markets through the end-to-end execution of CRM activities. This role plays a key part in new market entry, assisting with market research, localization needs, competitive CRM analysis, and hands-on CDP operations. The role will ensure that CRM activities are properly adapted for each market and executed smoothly during the launch phases. By leveraging broader user intelligence (persona mapping, behavioral attributes, cross-functional data signals), this role is expected to provide insight frameworks to enable country teams across market maturity stages, contributing to competitive intelligence to implement defensive and offensive CRM strategies against competitors.

• Design and implement CRM-driven campaigns, including app push notifications and email marketing (EDM), using marketing tools tailored to new/existing market preferences.
• Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
• Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
• Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
• As part of regional growth efforts, provide insight frameworks for new market activation to growth-stage retention to mature market defence, equipping country teams to independently adopt strategies.
• Assist on promotional offer configuration and deployment.
• Develop and maintain dashboards to track retention and CRM performance metrics.
• Identify opportunities for automation and process improvements to scale marketing efforts efficiently.
• Update regular reports on campaign results, user behavior, and growth metrics.
• Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.
• Create and manage project timelines, deliverables, and status updates to ensure deadlines are met.
• Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
• A/B Testing and Experimentation: Deciding what to test and how to implement those tests.
• Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.
• Control of CRM content to pushed via different channels.

Qualifications & Experiences

• Diploma or a bachelor's degree in marketing or related field
• 3 years of experience in marketing operations, CRM, or growth-related roles.
• Understanding and hands-on experience with CRM & CDP software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365, Insider, CleverTap)
• Experience working with analytic tools such as Google Analytics
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• High proficiency in Microsoft Excel
• API Knowledge (Sometimes): For more technical roles, understanding APIs (Application Programming Interfaces) can be beneficial for custom integrations.
• Understanding on conversion attributions & app events
• Given bonus if the candidates have experience in working with different markets. (Philippines / Thailand / Indonesia and etc)
• Given bonus if the candidates comes from app-heavy usage company
• Able to work in a fast-paced and dynamic work environment
• Ability to make hyper data-driven decision
• Ability to learn and apply new knowledge fast and effectively.
• Critical thinking and creative.
• Ability to have a structural thinking and documentation skill.