CRM & Loyalty Marketing Specialist

CLEF Skincare; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Benefits offered by this job

On-site role in Kuala Lumpur

Job summary

CLEF Skincare is seeking a CRM Executive to own customer retention across multiple brands, using Klaviyo for campaigns and automated flows. You will manage the loyalty program on Eber, plan WhatsApp and chat CRM, and leverage data to drive repeat purchases.

The role requires 1–3 years in CRM or email marketing for ecommerce, strong copywriting, and a data-minded approach. On-site Kuala Lumpur, full‑time.

Qualifications

• Diploma or Degree in Marketing, Business, E‑commerce, or a related field
• 1–3 years of hands‑on experience in CRM, email/SMS marketing or retention, ideally for ecommerce or D2C brands
• Must be proficient in Klaviyo: able to build campaigns, flows and segments independently
• Experience with Eber or other loyalty/membership platforms is a plus
• Experience with WhatsApp Business / broadcast tools is a plus
• Good understanding of retention metrics (open rate, CTR, conversion, repeat purchase rate, LTV, churn)
• Strong in Excel / Google Sheets for tracking, analysis and reporting
• Good copywriting skills and a creative eye for email and message content
• Detail‑oriented: checks links, offers, segments and send times before anything goes out
• Highly organised and structured: plans ahead, keeps the CRM calendar, flows and reports tidy, and manages multiple brands against deadlines
• Genuine interest in AI tools and how they can be applied to real work
• Good written and spoken English; Mandarin and/or Bahasa Malaysia is a plus for customer communication
• Experience in beauty, skincare, FMCG or retail ecommerce is an advantage
• Willing to work on‑site in Kuala Lumpur full‑time

Responsibilities

• Email & SMS Marketing (Klaviyo): Plan, build and send promotional campaigns and automated flows across multiple brands
• Loyalty Programme (Eber): Run daily operations of membership programme, track enrolment and rewards
• WhatsApp & Chat CRM: Plan and send WhatsApp broadcasts with compliant opt‑in rules
• Segmentation & Personalisation: Build customer segments and tailor messages
• CRM Calendar & Campaign Execution: Own the CRM calendar aligned with campaigns and launches
• Content & Creative Briefing: Write subject lines and copy, brief design team
• Testing & Optimisation: A/B test subject lines, content, offers and send times
• Data, Reporting & Insights: Track revenue from CRM, retention, LTV; prepare weekly/campaign reports
• List Health & Compliance: Maintain data hygiene across Shopify, Klaviyo and Eber
• Cross‑Functional Coordination: Work with ecommerce, performance marketing, creative and customer service teams
• AI‑Powered Workflows: Use AI tools to speed up copy, segmentation ideas, analysis and reporting

Skills

Klaviyo

CRM marketing

Segmentation

Data reporting

Excel/Sheets

Copywriting

AI tools

Education

Diploma or Degree in Marketing, Business, E‑commerce

Tools

Klaviyo

Eber

Shopify Plus

WhatsApp Business

Job description

CLEF Skincare is seeking a CRM Executive to own customer retention across multiple brands, using Klaviyo for campaigns and automated flows. You will manage the loyalty program on Eber, plan WhatsApp and chat CRM, and leverage data to drive repeat purchases.

The role requires 1–3 years in CRM or email marketing for ecommerce, strong copywriting, and a data-minded approach. On-site Kuala Lumpur, full‑time.