Customer Relationship Management Executive

Esthetics International Group; Shah Alam; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Staff discounts

Medical coverage

Annual leave

Job summary

Esthetics International Group in Malaysia is seeking a data-driven CRM professional to own the customer journey from inbox to checkout. You will create engaging emails, automate journeys and personalise experiences across our beauty brands to drive engagement and loyalty.

Collaborate with brand, product and e-commerce teams to turn launches and promotions into high‑performing campaigns, run A/B tests, analyse results and continuously optimise CRM activities for better conversion and retention.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, or a related field.
• Experience in CRM, email marketing, digital marketing or marketing automation.
• Hands-on experience with email marketing and automation platforms such as Klaviyo, Salesforce Marketing Cloud, Mailchimp, HubSpot or similar tools.
• Understanding of customer segmentation, lead nurturing and retention campaigns.
• Familiarity with A/B testing, campaign optimisation and performance tracking.
• Strong analytical skills and the ability to translate customer data into actionable insights.
• Good communication and collaboration skills to work with marketing, e-commerce, IT and regional teams.
• Creative, customer-focused and able to manage multiple projects independently.
• Experience in the beauty, wellness, retail or e-commerce industry will be an advantage.

Responsibilities

• Create emails customers actually want to open.
• Develop engaging, personalised email content that reflects our brand voice and connects with each audience segment.
• Set up and manage automated customer journeys, including welcome, abandoned cart, post-purchase and win-back campaigns.
• Segment our customer base by behaviour, preferences and demographics for more targeted communication.
• Monitor and optimise workflows to improve engagement, conversion and customer retention.
• Drive onsite personalisation across our brand websites to create more relevant customer experiences.
• Partner with UX/UI and IT teams to bring personalisation initiatives to life.
• Plan and conduct A/B testing across email campaigns and brand websites.
• Analyse campaign results and translate insights into actionable recommendations.
• Continuously optimise CRM activities to improve customer engagement, conversion and retention.

Skills

CRM

Email marketing

Digital marketing

Marketing automation

Customer segmentation

Education

Diploma/Degree in Marketing

Tools

Klaviyo

Salesforce Marketing Cloud

Mailchimp

HubSpot

Job description

Shape how thousands of beauty and wellness customers experience our brands.

At EIG, we’ve built trusted beauty, wellness and skincare brands across Malaysia and the region. We’re now growing our digital and e-commerce presence, and we’re looking for a data-driven, creative CRM talent to own the customer journey from inbox to checkout.

Every email, segment and test you run will directly shape how customers discover, engage with and stay loyal to our brands.

What You’ll Do

Create emails customers actually want to open

• Develop engaging, personalised email content that reflects our brand voice and connects with each audience segment.
• Work with brand, product and e-commerce teams to turn launches, promotions and stories into high-performing campaigns.

Build smart automation that works around the clock

• Set up and manage automated customer journeys, including welcome, abandoned cart, post-purchase and win-back campaigns.
• Segment our customer base by behaviour, preferences and demographics for more targeted communication.
• Monitor and optimise workflows to improve engagement, conversion and customer retention.

Personalise the online experience

• Drive onsite personalisation across our brand websites to create more relevant customer experiences.
• Partner with UX/UI and IT teams to bring personalisation initiatives to life.
• Use website data and customer behaviour insights to identify personalisation opportunities.

Test, learn and improve

• Plan and conduct A/B testing across email campaigns and brand websites.
• Analyse campaign results and translate insights into actionable recommendations.
• Continuously optimise CRM activities to improve customer engagement, conversion and retention.

What You’ll Bring

• Diploma or Degree in Marketing, Communications, Business or a related field.
• Relevant experience in CRM, email marketing, digital marketing or marketing automation.
• Hands-on experience with email marketing and automation platforms such as Klaviyo, Salesforce Marketing Cloud, Mailchimp, HubSpot or similar tools.
• Understanding of customer segmentation, lead nurturing and retention campaigns.
• Familiarity with A/B testing, campaign optimisation and performance tracking.
• Strong analytical skills and the ability to translate customer data into actionable insights.
• Good communication and collaboration skills to work with marketing, e-commerce, IT and regional teams.
• Creative, customer-focused and able to manage multiple projects independently.
• Experience in the beauty, wellness, retail or e-commerce industry will be an advantage.

We welcome candidates across Executive, Senior Executive and Assistant Manager levels, depending on their relevant experience and capabilities.

Why Join EIG?

• Work with established beauty and wellness brands, with opportunities to contribute to CRM strategy and execution.
• Make a visible impact through customer engagement, conversion and retention initiatives.
• Grow alongside our expanding digital and e-commerce business.
• Enjoy regional exposure and opportunities to develop new skills and capabilities.
• Competitive salary and benefits, including staff discounts, medical coverage and annual leave.