CRM & Lifecycle Marketing Lead

Randstad Malaysia; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

Randstad Malaysia is seeking an Assistant Manager, CRM & Lifecycle Marketing to drive retention across Malaysia and Singapore (MYSG). You will own automated lifecycle journeys and multi-channel campaigns, turning app users into habitual customers while translating product launches into measurable value.

In this role you will work hands-on in the first 90 days (approx. 70% execution / 30% strategy) and then scale to own the MYSG retention roadmap, guiding a Senior Executive.

Qualifications

• 3–5 years of hands-on CRM, Lifecycle, or Growth/Retention Marketing experience.
• Experience in high-volume B2C mobile-app environments (e.g., fintech, e-wallet, e-commerce).
• Strong ability to articulate insights to senior stakeholders and work autonomously.

Responsibilities

• Design, build, and optimize automated lifecycle journeys (onboarding, activation, habit-building, win-back, churn prevention) for MYSG app users.
• Translate commercial goals and product launches into high-converting, multi-channel CRM campaigns with right audience, messaging and distribution.
• Leverage first‑party data in CDP/CRM to build granular audience segments and personalized, trigger-based journeys.
• Partner with Commercial, Product, Data, and Regional teams to present retention insights, campaign ROI, and strategic recommendations to leadership.
• Mentor and oversee the Senior Executive, CRM & Lifecycle Marketing, ensuring quality and commercial alignment.

Skills

CRM & Lifecycle Marketing

Education

Bachelor Degree

Job description

Randstad Malaysia is seeking an Assistant Manager, CRM & Lifecycle Marketing to drive retention across Malaysia and Singapore (MYSG). You will own automated lifecycle journeys and multi-channel campaigns, turning app users into habitual customers while translating product launches into measurable value.

In this role you will work hands-on in the first 90 days (approx. 70% execution / 30% strategy) and then scale to own the MYSG retention roadmap, guiding a Senior Executive.