Lifecycle & CRM Growth Lead

Lotus's Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lotus’s Malaysia is seeking a Customer Lifecycle & CRM Manager to drive growth through data-driven lifecycle marketing, personalised journeys, and CRM optimisation across channels. You will leverage insights, automation, and MarTech to boost activation, retention, and lifetime value.

You will lead end-to-end lifecycle programs, design targeted communications, and partner with IT to optimise the MarTech stack while reporting KPIs to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, IT, Business Administration, Economics, Finance, Business Analytics, or a related field.

Responsibilities

• Lead end-to-end customer lifecycle strategies across acquisition, onboarding, activation, engagement, retention, reactivation and churn prevention.
• Design personalised, targeted communications that connect customers with relevant products, offers, and experiences.
• Independently design and configure journeys in-line with business requirements.
• Own and optimise customer lifecycle performance across key metrics including activation, repeat purchase rate and lifetime value.
• Plan and execute A/B testing, control-group measurement and campaign optimisation.
• Define customer engagement metrics and KPIs and develop dashboards to derive actionable insights.
• Collaborate with IT to improve MarTech platform and integrations.
• Manage CRM budgets to meet business objectives.
• Develop and enforce customer KPI/segmentation definitions and data governance.

Skills

CRM marketing

Customer analytics

SQL

Generative AI

Prompt engineering

AI agent development

MarTech platforms

Excel

Campaign management

Direct marketing

Education

Bachelor's degree in Marketing, IT, Business Administration, Economics, Finance, Business Analytics

Tools

Excel

MarTech platforms

CRM platforms

Job description

Lotus’s Malaysia is seeking a Customer Lifecycle & CRM Manager to drive growth through data-driven lifecycle marketing, personalised journeys, and CRM optimisation across channels. You will leverage insights, automation, and MarTech to boost activation, retention, and lifetime value.

You will lead end-to-end lifecycle programs, design targeted communications, and partner with IT to optimise the MarTech stack while reporting KPIs to stakeholders.