CRM Administrator

AT Solution Limited; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

AT Solution Limited in Kuala Lumpur seeks an Email Marketing Specialist to plan, execute, and optimize campaigns that drive engagement, leads, and retention. You will craft customer-focused content aligned with brand guidelines and build automated workflows across onboarding and lifecycle stages.

The role requires English and Chinese fluency, 2+ years in email marketing or CRM, and strong copywriting. You will collaborate with Marketing, Design, Content, and Product teams to deliver integrated

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 2 years of experience in email marketing, CRM marketing, or a related digital marketing role.
• Excellent written and verbal communication skills in English and Chinese, with strong copywriting skills and attention to detail.
• Proficiency in email marketing platforms, preferably Salesforce Marketing Cloud (SFMC).
• Experience with Salesforce CRM or other CRM platforms is preferred.
• Good understanding of email marketing best practices, including segmentation, personalization, automation, A/B testing, and deliverability.
• Basic knowledge of HTML and CSS for email development and troubleshooting is an advantage.
• Familiarity with privacy regulations and anti-spam requirements.

Responsibilities

• Plan, execute, and optimize email campaigns to drive engagement and conversions.
• Develop customer-focused email content aligned with brand guidelines.
• Design and maintain automated email workflows across onboarding and lifecycle campaigns.
• Segment audiences and maintain list hygiene for personalized communications.
• Monitor campaign performance and provide actionable optimization insights.
• Conduct A/B tests on subject lines, content, layouts, and send times.
• Ensure compliance with privacy regulations and anti-spam requirements.
• Collaborate with Marketing, Design, Content, and Product teams on campaigns.

Skills

English

Chinese

Copywriting

Time management

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Salesforce Marketing Cloud

Mailchimp

ActiveCampaign

GetResponse

HTML/CSS basics

Job description

Plan, execute, and optimize email marketing campaigns to drive customer engagement, lead generation, conversions, and retention.

Develop compelling, customer-focused email content that aligns with brand guidelines and marketing objectives.

Design, build, and maintain automated email workflows, including onboarding, lead nurturing, re-engagement, and customer lifecycle campaigns.

Segment email audiences, manage subscriber databases, and maintain list hygiene to deliver personalized and targeted communications.

Monitor, analyze, and report on campaign performance using key metrics, providing actionable insights and recommendations for continuous improvement.

Conduct A/B testing on subject lines, email content, layouts, calls-to-action, audience segmentation, and send times to maximize campaign effectiveness.

Ensure all email marketing activities comply with applicable privacy regulations, anti-spam requirements, and industry best practices.

Collaborate with cross-functional teams, including Marketing, Design, Content, and Product, to develop and execute integrated marketing campaigns.

Analyze customer behavior, engagement trends, and campaign data to identify opportunities for personalization, segmentation, and performance optimization.

Conduct market and competitor research to stay current with email marketing trends, emerging technologies, and best practices.

Prepare campaign reports, dashboards, and maintain documentation, templates, and workflow processes to support operational efficiency and consistency.

Support the implementation, integration, and continuous optimization of email marketing platforms, automation tools, and related technologies.

Job Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 2 years of experience in email marketing, CRM marketing, or a related digital marketing role.
• Excellent written and verbal communication skills in English and Chinese, with strong copywriting skills and attention to detail.
• Proficiency in email marketing platforms, preferably Salesforce Marketing Cloud (SFMC). Experience with other platforms such as Mailchimp, ActiveCampaign, Amazon Pinpoint, GetResponse, or similar tools is an advantage.
• Experience with Salesforce CRM or other customer relationship management (CRM) platforms is preferred.
• Good understanding of email marketing best practices, including audience segmentation, personalization, automation, A/B testing, campaign optimization, and email deliverability.
• Basic knowledge of HTML and CSS for email development and troubleshooting is an advantage.
• Experience analyzing campaign performance and translating data into actionable insights.
• Familiarity with email marketing compliance and privacy regulations is an advantage.
• Proficient in Microsoft Excel and PowerPoint for reporting and campaign analysis.
• Strong organizational, analytical, and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, adaptable, and able to work independently as well as collaboratively in a dynamic environment.
• Flexible and responsive to evolving business priorities, with the ability to support time-sensitive projects when required.

We offer an exciting career opportunity and competitive remuneration to the successful candidate.

All information provided will be treated in strict confidence and used solely for the recruitment purposes.