Marketing Executive

UNITA INTERNATIONAL SDN. BHD.; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

UNITA INTERNATIONAL SDN. BHD. in Kuala Lumpur is seeking a proactive Marketing Executive to drive customer acquisition, coordinate affiliates, and execute multi-channel content campaigns.

You will focus on performance marketing, partner management, and content delivery, while handling day-to-day operations to deliver in-year marketing improvements. Fluency in Mandarin and strong English communication are essential, with 1–4 years of relevant experience and familiarity with AI tools for content

Qualifications

• Bachelor's degree in marketing or related field.
• 1–4 years of relevant experience.
• Proficient in Mandarin (spoken and written).
• Good command of English (written and spoken).
• Experience using AI tools for content creation, campaign optimisation or data analysis is an added advantage.

Responsibilities

• Support customer acquisition initiatives to improve conversion rates and new visitor traffic.
• Assist in monitoring and analysing key marketing metrics.
• Collaborate with internal teams to align activities with forecasts.
• Support onboarding and management of affiliate partners.
• Maintain relationships with affiliates to sustain engagement and performance.
• Identify opportunities for channel growth and campaign improvements.
• Execute and maintain regular content output across social platforms.
• Update Info Pages across key verticals with timely information.
• Plan and execute cost-optimisation and operational improvement initiatives.
• Create content calendars and workflows to ensure timely content distribution.

Skills

Content marketing

Affiliate marketing

Data analysis

Email marketing

Paid advertising

Sem

English proficiency

Mandarin proficiency

Education

Bachelor's degree in marketing

Tools

AI tools

Job description

We are looking for a proactive and results-driven Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution. This role requires a strong focus on performance marketing, partner management, and content delivery, along with the ability to manage day-to-day operations effectively and drive in-year marketing improvements.

Key Responsibilities

Customer Acquisition

Support the execution of marketing initiatives aimed at improving conversion rates, new visitor traffic, and customer acquisition performance.

Assist in monitoring and analyzing key metrics.

Collaborate with internal teams to align marketing activities with monthly and quarterly forecasts.

Retention and Reactivation

Support the acquisition and onboarding of new affiliate partners, ensuring smooth communication and timely approval processes.

Help manage relationships with current affiliates, providing ongoing support to maintain engagement and performance.

Contribute to cost optimization efforts, including improving performance metrics

Assist in the management and expansion of marketing channels, identifying opportunities for new audience segments.

Execute and maintain regular content output across social platforms, including Facebook, TikTok, Xiao Hong Shu, Douyin and Telegram.

Help maintain and update Info Pages across key verticals ensuring timely and accurate information.

Operational Improvement & Efficiency

Participate in planning and executing marketing initiatives that support cost optimization and operational effectiveness.

Contribute to the creation of content calendars and workflow processes to ensure timely content distribution across multiple platforms.

Provide input for campaign planning and support testing or rollout of new marketing tools and strategies.

Qualifications & Preferred Skills

Bachelor's degree in marketing or related field

1 - 4 years of relevant experience

Proficient in Mandarin (spoken and written), as the role involves creating content for and communicating with Mandarin-speaking affiliates, partners and audiences

Good command of English, both written and spoken

Experience using AI tools for content creation, campaign optimisation or data analysis is an added advantage

Understands and addresses the needs of target audiences to improve acquisition and retention

Builds and maintains strong relationships with affiliates and stakeholders

Supports affiliate accounts with attention to performance metrics and partner satisfaction

Proactively identifies opportunities for channel growth and campaign improvements

Uses data and insight to inform actions and support marketing effectiveness

Essential to possess the following technical skills

- Email Marketing

- Paid Advertising

- Content & Community Marketing

- SEM (Search Engine Marketing)