Conversion & Growth Specialist (Senior)

Z21 Studio, Your Ecommerce Growth Partner; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

Z21 Studio, Your Ecommerce Growth Partner in Kuala Lumpur is seeking a data-driven CRO specialist who turns traffic into revenue. You’ll own the revenue number, optimize for customer value, and collaborate with designers and developers to create high-converting landing pages.

Join a team that prides itself on precision, performance, and ownership. You’ll run deep-dive audits, build data-backed CRO roadmaps, and lead experiments from hypothesis to post-test analysis, driving measurable growth for

Qualifications

• 3–5 years in CRO, digital analytics, or performance marketing (agency experience a plus).
• Proficiency with GA4 and heatmaps/recordings.
• Experience with A/B testing platforms and experimentation.
• Ability to reason from data to revenue and business impact.

Responsibilities

• Own the revenue number and optimize for revenue and customer value, not vanity metrics.
• Audit and dissect stores to identify revenue leakage.
• Build CRO roadmaps from data, heatmaps, and user behavior.
• Lead the funnel with designers and developers to create high-converting landing pages and UI improvements.
• Own experimentation from hypothesis to post-test analysis and prioritize by revenue impact.

Skills

GA4 proficiency

Heatmaps (Hotjar/Clarity)

A/B testing

CRO strategy

Data storytelling

Tools

Hotjar

Microsoft Clarity

VWO/Optimizely

Job description

This isn't "look at Google Analytics and make suggestions." This is the role that turns traffic into revenue. You're measured on revenue per session, AOV, and customer value, not just conversion rate.

You find the friction in a user's journey and remove it. You don't just spot problems, you architect solutions that move the needle for some of the biggest brands in the region. If you take pride in precision, data-backed hypotheses, and winning, keep reading.

What You'll Actually Do

• Own the number. You optimise for revenue and customer value, not vanity conversion rate. You know when a lower conversion rate at a higher AOV is the win.
• Audit & dissect. Deep-dive audits on custom and platform-based stores to find exactly where revenue is being left on the table.
• Strategy over guesswork. Build CRO roadmaps from hard data, heatmaps, and user behaviour. Not gut feelings.
• Lead the funnel. Work with designers and devs to turn insights into high-converting landing pages and UI improvements.
• Own experimentation. The full A/B testing process, from hypothesis to post-test analysis. Prioritise tests by revenue impact, not ease.
• Tell the data story. Be the main client contact for performance. Explain the why behind the numbers with clarity and confidence.
• Push back. If a client or a teammate wants something that will hurt conversion, you give the data-backed reality check.
• QA for conversion. Make sure every build isn't just bug-free, but optimised for the best possible user experience.
• Own the result. If conversion dips, you're the first to know and the first to have a fix. Zero excuses.

Who We Are

• Z21 (Zero to One) grows e-commerce and retail brands. Traffic to conversion to retention. Simple, but not easy.
• We design and build high-performance storefronts, then scale them with paid ads and email. We're Meta Business Partners and Shopify Plus Partners, and we work with brands like Clarks and L'Occitane, plus other leading DTC names across Malaysia and Singapore.
• No dress code, no politics, no "sir, boss." We get results, take ownership, and improve every week.

Our Culture

• Results over hours
• Zero tolerance for passengers and bureaucracy
• We care about performance and honesty
• We're not a family, we're a sports team. Best players stay, grow, and win together.

What We Look For

• 3-5 years in CRO, digital analytics, or performance marketing (agency experience is a massive plus)
• Mastery of the stack: GA4, Hotjar or Microsoft Clarity, and A/B testing tools (VWO, Optimizely, Varify.io or similar)
• E-commerce specialist: you understand user psychology and why a checkout flow succeeds or fails, on any platform
• You think in unit economics: AOV, LTV, and CAC, not just CR% and bounce rate
• Analytical mind: you look at a spreadsheet and see a story, not just numbers
• UX-fluent: you know enough UX/UI to brief a designer effectively
• Self-managed: you find the work, do the work, report the win
• Bonus: Shopify Plus ecosystem and third-party app integrations

Mindset over years worked. Ownership over excuses.

Why Join

• Full ownership. You own the roadmap and the number. No committee, no one second-guessing your hypotheses. You make the call.
• Sharp people. Everyone here is accountable and data-obsessed. You won't be the only one who cares.
• Room to grow the seat. Prove it and the scope grows with you. We build leads from the inside.
• We'll push you and we'll expect a lot. If that scares you, skip this role. If it motivates you, apply.