Content & Growth Lead

HYGR SDN BHD; Subang Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

HYGR SDN BHD is seeking a Content & Growth Lead to steer content strategy and execution across all HYGR social media platforms. You will translate performance data into actionable content strategies that boost reach, engagement, conversions, and ad creative effectiveness.

The role is both strategic and hands‑on: you will analyze performance, guide the creative team, and step in to execute when necessary, overseeing calendars, campaigns, and content optimisation across TikTok, Instagram, Facebook

Qualifications

• Strategic and hands-on ability to analyze content performance.

Responsibilities

• Develop and manage monthly content calendars across HYGR social media channels and managing different content teams.
• Plan content pillars aligned with product launches, campaigns, seasonal moments, and business objectives.
• Identify content opportunities, trends, and consumer insights.
• Ensure content output supports both brand awareness and sales objectives.
• Analyze weekly and monthly content performance across TikTok, Instagram, Facebook, and other platforms.
• Monitor key metrics including reach, engagement, watch time, retention rates, CTR, and conversions.
• Identify winning hooks, formats, angles, and content themes.
• Lead and guide content creators, editors, interns, and designers.
• Review content concepts, scripts, hooks, and creative direction.
• Build a system to identify high-performing organic content and adapt it for paid advertising.

Skills

Content strategy

Social media analytics

Team leadership

Content calendars

TikTok

Instagram

Facebook

Job description

The Content & Growth Lead is responsible for leading HYGR's content strategy and execution across all social media platforms. This role bridges content, analytics, and growth by translating performance data into actionable content strategies that improve reach, engagement, conversions, and ad creative effectiveness. The ideal candidate is both strategic and hands‑on — able to analyse content performance, guide the creative team, and step in to execute when necessary.

Key responsibilities

Develop and manage monthly content calendars across all HYGR social media channels and managing different content teams

Plan content pillars aligned with product launches, campaigns, seasonal moments, and business objectives

Identify content opportunities, trends, and consumer insights

Ensure content output supports both brand awareness and sales objectives

Analyse weekly and monthly content performance across TikTok, Instagram, Facebook, and other platforms

Monitor key metrics including reach, engagement, watch time, retention rates, CTR, and conversions

Identify winning hooks, formats, angles, and content themes

Lead and guide content creators, editors, interns, and designers

Review content concepts, scripts, hooks, and creative direction

Build a system to identify high‑performing organic content and adapt it for paid advertising

About you

Strategic and hands‑on ability to analyse content performance

Experience guiding creative teams

Ability to step in to execute when necessary

Experience with social media platforms including TikTok, Instagram, and Facebook

Proficiency in analysing content performance metrics

Experience in content strategy and planning

Team leadership and management capabilities