Manager, Social Media

SKYLINK PACIFIC SOLUTIONS SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SKYLINK PACIFIC SOLUTIONS SDN. BHD. is seeking a Social Media Manager to lead global strategy with a focus on TikTok and short-form video.

You will develop platform-native content, drive engagement, and align with marketing, commerce, and regional teams to support brand storytelling and demand generation. The role requires 5–8 years in social media or related fields, a university degree in marketing or communications, and a proven track record in influencer collaborations and data-driven

Qualifications

• 5–8 years of experience in social media, digital content, or related roles.
• University degree in Marketing, Communications, Media, or related field.
• Strong understanding of content trends, algorithms, and platform-native storytelling.
• Experience working with influencers, creators, and social-first campaigns.
• Data-driven approach with ability to analyse performance and optimise content.

Responsibilities

• Develop and execute global social media strategy, with a focus on TikTok, short-form video, and emerging platforms.
• Create and scale engaging, platform-native content that drives reach, engagement, and brand relevance.
• Collaborate with Marketing teams to support campaign amplification and drive traffic and conversions through social channels.
• Lead influencer and KOL collaborations, including content co-creation and performance tracking.
• Manage social media calendars and content planning across global and regional markets.
• Track performance metrics (engagement, reach, growth, conversions) and optimise content strategies.

Skills

TikTok expertise

Short-form video

Content strategy

Data analytics

Stakeholder management

Agile mindset

Education

University degree in Marketing, Communications, Media, or related field

Job description

Social Media Manager will lead the development of engaging, platform-native content that builds brand relevance, drives audience growth, and supports marketing and commercial objectives. Working closely with Marketing, Communications, E-Commerce, and regional teams, the role ensures social media is effectively leveraged for both brand storytelling and demand generation in a fast-evolving digital landscape.

Key responsibilities

Develop and execute global social media strategy, with a focus on TikTok, short-form video, and emerging platforms.

Create and scale engaging, platform-native content that drives reach, engagement, and brand relevance.

Identify and experiment with new content formats, trends, creators, and channels to stay ahead of social media evolution.

Collaborate with Marketing teams to support campaign amplification and drive traffic and conversions through social channels.

Partner with Brand and Communications team to align on brand voice, storytelling, and PR amplification across social platforms.

Lead influencer and KOL collaborations, including content co-creation and performance tracking.

Manage social media calendars and content planning across global and regional markets.

Track performance metrics (engagement, reach, growth, conversions) and continuously optimise content strategies.

Work with agencies, creators, and internal teams to produce high-quality, on-brand content at scale.

Develop social media playbooks and guidelines for regional teams to ensure consistency and best practices.

About you

Strong experience in social media management, with deep expertise in TikTok and short-form video platforms.

Strong understanding of content trends, algorithms, and platform-native storytelling.

Creative mindset with ability to translate brand and product into engaging content.

Experience working with influencers, creators, and social-first campaigns.

Data-driven approach with ability to analyse performance and optimise content.

Good understanding of how social supports both brand building and commercial objectives.

Strong stakeholder management and cross-functional collaboration skills.

Agile, experimental, and comfortable operating in a fast-changing digital environment.

University degree in Marketing, Communications, Media, or related field.

5–8 years of experience in social media, digital content, or related roles.