Content and Community Writer

Sunup Healthcare Sdn Bhd; Subang Jaya; On-site; MYR 33,000 - 67,000; Full time

Benefits offered by this job

Real ownership over brand channels

Training and growth opportunities

Team that values ideas

Staff discounts on products

Medical benefits, annual leave

Job summary

Sunup Healthcare Sdn Bhd is seeking an energetic Content Writer & Community Manager to craft GEO/SEO-optimized Q&A content and actively manage day-to-day comments across our website and social channels.

You'll balance creative writing with high-volume daily replies for a parenting-focused audience, refresh FAQ pages quarterly, and escalate urgent issues per SLA while collaborating with Marketing to maintain brand trust and visibility.

Qualifications

• 1–3 years of experience in content writing, copywriting, or digital marketing.
• Strong written English; Bahasa Malaysia/Chinese a plus depending on audience.
• FMCG, baby care, or parenting content experience preferred.
• Familiarity with CMS platforms and social media management tools.
• Detail-oriented and able to stay calm under pressure when handling sensitive customer concerns.

Responsibilities

• Create GEO/SEO-optimized Q&A/FAQ content with clear, answer-first format and brand/product naming.
• Refresh existing Q&A/FAQ pages quarterly with updates, new questions, or seasonal relevance.
• Coordinate with design/dev support for schema markup implementation where needed (not required to code).
• Monitor and respond to comments on all website blog posts and social media posts daily.
• Flag and escalate sensitive/urgent queries to Marketing Manager per SLA (e.g., within 2 hours).
• Update the response guide monthly based on new recurring questions or comment trends.
• Track and report monthly on content published, comment volume, response time, escalations, and trends.

Skills

English proficiency

Multilingual (BM/Chinese)

CMS familiarity

Comment moderation

SEO basics

Tools

Meta Business Suite

Shopline

Job description

Create Q&A and FAQ-style content optimized for search and AI answer engines (GEO/SEO), and manage day-to-day comment engagement across website and social channels. This role blends content creation with frontline community engagement to build brand trust and visibility.

Who we are

Sunup Healthcare is behind some of Malaysia's leading baby, health, and medical product brands. We're not a stiff corporate — we build brands that real families trust, and we're looking for someone who can grow and nurture that community.

Key Responsibilities

Content Writing (GEO/SEO)

Research common customer questions (product usage, safety, comparisons, sizing) and turn them into clear, structured Q&A/FAQ content

Write in answer-first format — direct answers up top, explicit brand/product naming (avoid vague pronouns), question-style headers matching how customers actually ask

Refresh existing Q&A/FAQ pages quarterly with updated info, new questions, or seasonal relevance

Coordinate with design/dev support for schema markup implementation where needed (not required to code it themselves)

Community Management

Monitor and respond to comments on all website blog posts and social media posts daily

Adapt tone appropriately while staying on-brand and warm, especially for a parenting audience

Flag and elevate sensitive/urgent queries (safety concerns, product defects, complaints) to Marketing Manager immediately per SLA (e.g., within 2 hours)

Update the response guide book monthly based on new recurring questions or comment trends

Reporting

Track and report monthly on: content published, comment volume, response time, escalations, and any notable trends in customer questions

Job Requirements

1–3 years of experience in content writing, copywriting, or digital marketing

Strong written English (and Bahasa Malaysia/Chinese a plus, depending on audience)

Comfortable balancing creative writing tasks with repetitive, high-volume daily community replies

Basic understanding of SEO; GEO/AEO familiarity is a plus but trainable

FMCG, baby care, or parenting content experience strongly preferred

Detail-oriented, calm under pressure when handling sensitive customer concerns

Familiarity with CMS platforms and social media management tools (e.g., Meta Business Suite, Shopline) a plus

Benefits for you

Real ownership over brand channels — your work goes live, not just into a pitch deck

Training and a clear path to grow into a bigger content/marketing role

A team that actually wants your ideas, not just your execution

Staff discounts on products you'll be proud to promote

Medical benefits, annual leave, the essentials covered

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as a writer?
• Which of the following types of qualifications do you have?
• Do you have experience using Meta Business Suite?
• Which types of Search Engine Optimisation (SEO) do you have experience with?
• How would you rate your English language skills?
• How many years of digital marketing experience do you have?
• Do you have Social Media Content Management experience?

We are a fast expanding Company and are the distributors for several intenational and branded Baby and Healthcare products in Malaysia. We have many years of successful operations as distributors in other countries and is expanding our operation in Malaysia. We require energetic and experience individuals to join our Malaysia Team.

We are a fast expanding Company and are the distributors for several intenational and branded Baby and Healthcare products in Malaysia. We have many years of successful operations as distributors in other countries and is expanding our operation in Malaysia. We require energetic and experience individuals to join our Malaysia Team.